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These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

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Internet Statistics

Internet Statistics Compendium


Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

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Survey Reports

Marketing Budgets 2016


The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

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Survey Reports

Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity


The Pursuit of Data-Driven Maturity report, based on a survey conducted by Econsultancy and Adobe, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.

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Best Practice Guides

Paid Search Marketing (PPC) - Best Practice Guide: Mobile Paid Search


This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers mobile paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Seven other sections are available.

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Best Practice Guides

Paid Search Marketing (PPC) Best Practice Guide


Thoroughly updated to include best practice around mobile paid search, Shopping campaigns, audience targeting through search and ad extensions, Econsultancy's Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. 

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Trend Briefings

The Best of Digital Shift 2015


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

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Survey Reports

The Rise of Marketing Technologists in Australia and New Zealand


The Rise of Marketing Technologists report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use the technology they have, and their current and future marketing technology priorities.

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Trend Briefings

Quarterly Digital Intelligence Briefings


Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

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Trend Briefings

Quarterly Digital Intelligence Briefing: 2016 Digital Trends


The 2016 Digital Trends report, based on the fifth annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.

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Survey Reports

Quarterly Digital Intelligence Briefing: The CX Challenge


The CX Challenge report, produced by Econsultancy in partnership with Adobe, digs into the struggles and successes of modern customer experience (CX), and looks at the extent to which organisations deliver a consistent and relevant customer experience across all touchpoints. The report is based on a global survey of more than 2,200 digital marketers and ecommerce professionals carried out in August and September 2015.