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These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.
The 2017 Digital Trends in the Technology Sector report demonstrates that organisations within the sector that is transforming many others are leaders in digital integration, but are having to transform their internal structures and strategies to adapt to changing customer demands and behaviours, putting the customer first rather than the product.
The 2017 State of Digital Transformation in Financial Services report highlights the challenges facing marketers in FSI, their pain points in facing radical disruption from new technologies, and marketing plans for the future within the sector. Competition from new directions is forcing FSI marketers to think differently, and most see the solution to new challenges in raising digital marketing spend and maturity.
The 2017 Digital Trends in B2B report demonstrates the priorities and progress being made in B2B marketing as digital experiences in the consumer world continue to bleed into B2B journeys. The results show a sector that, though marred by the familiar 'B2B lags behind B2C' adage, is showing maturity in terms of prioritisation of digital strategy.
Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain thousands of stats and figures. A huge time-saver for presentations and reports.
The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the channel's effectiveness compared to other types of marketing. Personalisation, marketing automation, optimisation for different devices and the future of email are all themes that are revisited in this year's Census, and there are also new questions about the use of metrics, the application of artificial intelligence and the impact of Brexit on how companies are approaching the EU General Data Protection Regulation (GDPR).
The 2017 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.
The Cross-Channel Marketing in Australia and New Zealand report, produced in association with IBM Marketing Cloud, contains a comprehensive analysis of trends, data and best practice relating to the use of cross-channel marketing in the region. The research is based on a survey of almost 300 digital marketers and ecommerce professionals, carried out in September and October 2016.
Econsultancy's Financial Services and Insurance Internet Statistics Compendium is a comprehensive collection of the most recent financial services and insurance statistics and market data publicly available on online marketing, ecommerce, the internet and related digital media. A huge time-saver for presentations and reports.
The 2017 Digital Trends in Financial Services and Insurance report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which FSI marketers need to be aware of during 2017, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.
The Understanding the Customer Journey in Asia Pacific report, produced in association with Emarsys, is based on a survey of almost 1,000 digital marketers and ecommerce professionals in Asia Pacific, carried out between August and October 2016.