These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Financial Services


The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the annual Digital Trends survey.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders


The 2018 Digital Trends for Creative and Design Leaders report explores the priorities, opportunities and challenges ahead through the lens of creative and design professionals. For the first time our annual survey of digital professionals had specific questions for this cohort of respondents, to help us understand in more detail their opportunities and pain points.

Internet Statistics

Internet Statistics Compendium


Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Retail


The 2018 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2018, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.

Best Practice Guides

A Guide to the Modern Marketing Model (M3) and Organisational Structures


Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has published a new unifying framework for modern marketing called the Modern Marketing Model (M3)M3 is designed to reconcile classical and digital marketing and provides a clear reference to help clarify an organisation’s expectations of what the marketing function does.

Best Practice Guides

Lessons from Black Friday Best Practice Guide


The new Lessons from Black Friday report will consider the latest trends and statistics from Black Friday 2017 and highlight the key challenges that retailers should be aware of for 2018.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in IT


The 2018 Digital Trends in IT report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals, looking at both internal business factors and external technological and consumer trends.

Trend Briefings

Digital Intelligence Briefings


Econsultancy's Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Digital Shift

Digital Shift Q4 2017


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Trend Briefings

Adidas: New rules of social engagement


Adidas: New rules of social engagement is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.