These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

Best Practice Guides

A Guide to the Modern Marketing Model (M3) and Organisational Structures


Many marketing leaders have been forced to rethink the structure of their marketing teams in order to take advantage of the new capabilities and tools that are available to the modern marketer. Many have also done so as a result of changes in the wider business landscape. In response to these changes, Econsultancy has published a new unifying framework for modern marketing called the Modern Marketing Model (M3)M3 is designed to reconcile classical and digital marketing and provides a clear reference to help clarify an organisation’s expectations of what the marketing function does.

Internet Statistics

Internet Statistics Compendium


Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Best Practice Guides

Lessons from Black Friday Best Practice Guide


The new Lessons from Black Friday report will consider the latest trends and statistics from Black Friday 2017 and highlight the key challenges that retailers should be aware of for 2018.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in IT


The 2018 Digital Trends in IT report, based on the eighth annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals, looking at both internal business factors and external technological and consumer trends.

Trend Briefings

Digital Intelligence Briefings


Econsultancy's Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

Trend Briefings

Adidas: New rules of social engagement


Adidas: New rules of social engagement is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Survey Reports

Driving Business Growth Series


Across four briefs, the Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in IT


The 2017 Digital Trends in IT report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma


The 2017 Digital Trends in Healthcare and Pharma report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies. After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely to see exponential change over the next few years as digital data storage and sharing becomes the norm.

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Media and Entertainment


The 2017 Digital Trends in Media and Entertainment report is a barometer of the extent to which companies in this sector are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond.