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These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

Cover for Reducing Customer Struggle 2012

Survey Reports

Reducing Customer Struggle 2012


The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at which customer channels are most relevant for organizations and the relationship between online and offline business teams.

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Trend Briefings

Mobile User Experience Trends Briefing


Download this 20-page briefing to keep up to date with the latest trends and developments in mobile user experience. This document contains an overview of trends, tips for best practice, new statistics and useful resources.

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Innovation Report

The Innovation Report


Download our Innovation Report to see examples of tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.

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Survey Reports

The Multi-Screen Marketer


The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.

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Survey Reports

The ROI of Tag Management


The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.

Cover for Brazil: Digital Market Landscape Report

Trend Briefings

Brazil: Digital Market Landscape Report


This Econsultancy report about the digital landscape in Brazil is the first in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Cover for B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012

Trend Briefings

B2B Digital Marketing Trends Briefing: Key takeaways from Digital Cream London 2012


Econsultancy's B2B Digital Marketing Trends Briefing focuses on the key trends, challenges and solutions for B2B digital marketers. Based on roundtables from Digital Cream London 2012, the guide has been co-authored by nine independent B2B marketing experts who also acted as moderators for the roundtables at Digital Cream.

Cover for Email Marketing Census 2012

Survey Reports

Email Marketing Census 2012


The sixth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted, issues affecting the industry and the effectiveness of email compared to other digital marketing channels.

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Event Presentations

Digital Cream Dubai 2012 Presentation


Our second Digital Cream Dubai event on 21 February 2012 brought together 130 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.

Econsultancy CEO Ashley Friedlein presented the findings from Econsultancy's State of Digital in MENA 2012 report, looking at current trends in the Middle East and North Africa.

Cover for The SoDA Report & Digital Marketing Outlook Survey

Survey Reports

The SoDA Report & Digital Marketing Outlook Survey


The Society of Digital Agencies' (SoDA) Digital Marketing Outlook Survey results are in. The survey, conducted by Econsultancy, provides evidence on the conservative yet steady growth of digital marketing spend, including social media activities and explosive growth of inbound marketing—suggesting ongoing agency relationship changes and increased demand for digital talent.