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These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

Cover for Digital marketer 2015: What will you be doing?

Event Presentations

Digital marketer 2015: What will you be doing?

This 35+ slide presentation, delivered at Australia's Online Retailer Conference, looks at the digital marketing landscape, emerging technologies, trends and the shopper of the future.

Cover for Cross-Channel Marketing Report 2012

Survey Reports

Cross-Channel Marketing Report 2012

The Cross-Channel Marketing Report 2012, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This first report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.

Cover for Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment

Trend Briefings

Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment

Econsultancy's Q2 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.

Cover for The Future of Digital Marketing 2012 Presentations

Event Presentations

The Future of Digital Marketing 2012 Presentations

Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.

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Survey Reports

Reducing Customer Struggle 2012

The Reducing Customer Struggle report, published by Econsultancy in association with Tealeaf, looks in-depth at the extent to which companies understand the overall online customer experience and the approaches or types of technology they use to identify issues and remedy them. The study also looks at which customer channels are most relevant for organizations and the relationship between online and offline business teams.

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Trend Briefings

Mobile User Experience Trends Briefing

Download this 20-page briefing to keep up to date with the latest trends and developments in mobile user experience. This document contains an overview of trends, tips for best practice, new statistics and useful resources.

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Innovation Report

The Innovation Report

Download our Innovation Report to see examples of tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile, social media, and search. Companies featured in this report include Kiva, Lastminute.com, Dell and Photobox.

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Survey Reports

The Multi-Screen Marketer

The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.

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Survey Reports

The ROI of Tag Management

The ROI of Tag Management examines the challenges of website tag management, and uncovers best practices and solutions. Website tags enable analytics, optimization, and personalization; 88% of surveyed respondents say that effectively managing website tags is fundamental to effective digital marketing. Read this report and learn everything that digital marketers need to know, now.

Cover for Brazil: Digital Market Landscape Report

Trend Briefings

Brazil: Digital Market Landscape Report

This Econsultancy report about the digital landscape in Brazil is the first in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.