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These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

Cover for China: Digital Market Landscape Report

Trend Briefings

China: Digital Market Landscape Report

This Econsultancy report about the digital landscape in China is the second in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Cover for Conversion Rate Optimization Report 2012

Survey Reports

Conversion Rate Optimization Report 2012

This is the fourth annual Econsultancy Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion and measurement used, as well as tools, strategies and processes employed for improving conversion rates. The report also examines different areas of best practice and identifies which techniques and methods are most valuable for improving conversion rates.

Cover for JUMP Magazine - Fall 2012

JUMP Magazine

JUMP Magazine - Fall 2012

JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.

Cover for Online Display: Growth, Complexity and Integration

Event Presentations

Online Display: Growth, Complexity and Integration

This 35-slide display presentation, delivered at the OMMA Display conference in London in September 2012, looks at the complex display advertising ecosystem, real-time bidding, growth of social media advertising and integration of display with other channels.

Cover for The Multichannel Retail Survey

Survey Reports

The Multichannel Retail Survey

The Multichannel Retail Report 2012 is based on a survey of 1,000 consumers in the UK and 1,000 consumers in the US, carried out by Econsultancy using Toluna QuickSurveys, in August 2012. The report analyses key areas such as the demand for multichannel retail, the impact of online research on offline purchases, and the emergence of mobile as a retail channel. The results of the survey are compared, where relevant, to the results of a similar survey carried out by Econsultancy and Toluna in 2011.

Cover for Real-Time Bidding (RTB) Buyer's Guide

Buyer's Guides

Real-Time Bidding (RTB) Buyer's Guide

Econsultancy's Real-Time Bidding Buyer's Guide focuses on the RTB marketplace, with detailed information about the trends and issues affecting the online advertising sector. The guide includes detailed profiles of the leading demand-side platforms (DSPs), trading desks and supply-side platforms (SSPs), best practice and tips for identifying the right platform to meet your needs.

Cover for Digital marketer 2015: What will you be doing?

Event Presentations

Digital marketer 2015: What will you be doing?

This 35+ slide presentation, delivered at Australia's Online Retailer Conference, looks at the digital marketing landscape, emerging technologies, trends and the shopper of the future.

Cover for Cross-Channel Marketing Report 2012

Survey Reports

Cross-Channel Marketing Report 2012

The Cross-Channel Marketing Report 2012, carried out in association with Responsys, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. This first report is based on a survey of more than 650 companies and agencies, carried out in April and May 2012.

Cover for Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment

Trend Briefings

Quarterly Digital Intelligence Briefing: Personalisation, Trust and Return on Investment

Econsultancy's Q2 2012 Quarterly Digital Intelligence Briefing, produced in partnership with Adobe, looks at the extent to which organisations personalise the web experience, how they measure the impact of personalisation and how the use of data will evolve in the light of consumer privacy concerns. The research is based on a survey of around 400 marketers in Europe and the United States.

Cover for The Future of Digital Marketing 2012 Presentations

Event Presentations

The Future of Digital Marketing 2012 Presentations

Presentations from Econsultancy's Future of Digital Marketing event on 13th June 2012. Over 300 digital marketers attended to hear from those leading the way in the digital landscape on topics including the Social Commerce, Influence Online, Future Shopping Experiences, and Collaborative Consumption.