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These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

Cover for South Africa: Digital Market Landscape Report

Trend Briefings

South Africa: Digital Market Landscape Report


This Econsultancy report about the digital landscape in South Africa is the fifth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

Cover for Quarterly Digital Intelligence Briefing: 2015 Digital Trends

Survey Reports

Quarterly Digital Intelligence Briefing: 2015 Digital Trends


The 2015 Digital Trends Briefing, produced by Econsultancy in partnership with Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2015, covering topics ranging from customer experience and mobile to cross-channel marketing and personalisation. The report is based on a global survey of more than 6,000 marketers and internet professionals carried out at the end of 2014.

Cover for A Marketer's Guide to Wearable Technology

Trend Briefings

A Marketer's Guide to Wearable Technology


This report aims to demystify the world of wearable technology, give you an overview of the current state of wearables in key markets and explain how your company can succeed in the wearable space. It explains wearables’ part of the trend towards ubiquitous computing, including how it relates to mobile, Internet of Things (IoT), cloud computing and big data. Above all it reveals the formula for success in an increasingly wearable world.

Cover for State of Mobile Marketing in Asia Pacific

Survey Reports

State of Mobile Marketing in Asia Pacific


The State of Mobile Marketing in Asia Pacific report, published by Econsultancy in partnership with the Mobile Marketing Association Asia Pacific, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area. This report is based on a survey of more than 800 companies and agencies, carried out in July and August 2014.

Cover for State of Mobile Marketing in Singapore

Survey Reports

State of Mobile Marketing in Singapore


The State of Mobile Marketing in Singapore report, published by Econsultancy in partnership with the Mobile Marketing Association Asia Pacific, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area. This report is part of Econsultancy's State of Mobile Marketing in Asia Pacific report, based on a survey of more than 800 companies and agencies, carried out in July and August 2014.

Cover for State of Mobile Marketing in India

Survey Reports

State of Mobile Marketing in India


The State of Mobile Marketing in India report, published by Econsultancy in partnership with the Mobile Marketing Association Asia Pacific, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area. This report is part of Econsultancy's State of Mobile Marketing in Asia Pacific report, based on a survey of more than 800 companies and agencies, carried out in July and August 2014.

Cover for State of Mobile Marketing in China

Survey Reports

State of Mobile Marketing in China


The State of Mobile Marketing in China report, published by Econsultancy in partnership with the Mobile Marketing Association Asia Pacific, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area. This report is part of Econsultancy's State of Mobile Marketing in Asia Pacific report, based on a survey of more than 800 companies and agencies, carried out in July and August 2014.

Cover for State of Mobile Marketing in Australia

Survey Reports

State of Mobile Marketing in Australia


The State of Mobile Marketing in Australia report, published by Econsultancy in partnership with the Mobile Marketing Association Asia Pacific, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area. This report is part of Econsultancy's State of Mobile Marketing in Asia Pacific report, based on a survey of more than 800 companies and agencies, carried out in July and August 2014.

Cover for State of Mobile Marketing in Asia

Survey Reports

State of Mobile Marketing in Asia


The State of Mobile Marketing in Asia report, published by Econsultancy in partnership with the Mobile Marketing Association Asia Pacific, looks at the extent to which companies are committed to mobile, the channels and technologies they are using, and the challenges they face in improving their capabilities in this area. This report is part of Econsultancy's State of Mobile Marketing in Asia Pacific report, based on a survey of more than 800 companies and agencies, carried out in July and August 2014.

Cover for Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal

Trend Briefings

Quarterly Digital Intelligence Briefing: Why Marketing Should Be Personal


The Why Marketing Should Be Personal Briefing, produced by Econsultancy in partnership with Adobe, explores personalisation, a topic which has become top-of-mind for companies wanting to improve the customer experience and financial performance simultaneously. This report builds on data collected for the fifth Quarterly Digital Intelligence Briefing on Personalisation, carried out in June 2012, and shows the increases in perceived importance of personalisation for marketers with some insightful trend data.