These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

Trend Briefings

The CMO's Guide to Programmatic


As the popularity of programmatic continues to grow, many are still finding their way. Although marketers are improving their knowledge in the field, there are still problems to overcome before the majority of companies are ready to fully integrate programmatic into their campaigns. The CMO's Guide to Programmatic, produced by Econsultancy in partnership with AudienceScience, identifies what challenges remain and how CMOs can work to solve them.

Survey Reports

Media Budgets Index


Designed to examine the relationship between where marketers are spending their money and where consumers are spending their time, the Media Budgets Index is a global study of advertising trends and consumer behaviour. Published by Econsultancy in association with Datalicious, this report pulls together findings from new research, and also provides recommendations on opportunities within online and traditional media spend.

Survey Reports

Marketing Budgets 2016


The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Survey Reports

Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity


The Pursuit of Data-Driven Maturity report, based on a survey conducted by Econsultancy and Adobe, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.

Trend Briefings

The Best of Digital Shift 2015


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Survey Reports

The Rise of Marketing Technologists in Australia and New Zealand


The Rise of Marketing Technologists report, produced by Econsultancy in association with IBM Marketing Cloud, is based on a survey of almost 450 marketing, digital and ecommerce professionals based in Australia and New Zealand. The report, which aims to sum up the state of marketing technology in the region, looks at the extent to which companies value marketing technology, how they use the technology they have, and their current and future marketing technology priorities.

Trend Briefings

Quarterly Digital Intelligence Briefing: 2016 Digital Trends


The 2016 Digital Trends report, based on the fifth annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2016, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation. The report is based on a global survey of more than 7,000 marketers and ecommerce professionals carried out at the end of 2015.

Survey Reports

Quarterly Digital Intelligence Briefing: The CX Challenge


The CX Challenge report, produced by Econsultancy in partnership with Adobe, digs into the struggles and successes of modern customer experience (CX), and looks at the extent to which organisations deliver a consistent and relevant customer experience across all touchpoints. The report is based on a global survey of more than 2,200 digital marketers and ecommerce professionals carried out in August and September 2015.

Trend Briefings

A Marketer's Guide to the Internet of Things


The Marketer's Guide to the Internet of Things demystifies the Internet of Things (IoT), provides an overview of the current state of the industry and explains how your company can make use of the IoT in your marketing. The report explains the role of the IoT as part of the trend towards ubiquitous computing, including how it relates to mobile, wearable technology, cloud computing and big data. Above all, it provides a framework for success in an increasingly connected world.

Survey Reports

Cross-Channel Marketing Report 2015


The fourth annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of over 400 client-side digital marketers and ecommerce professionals, carried out in July and August 2015.