These 25+ reports offer detailed analysis on mobile marketing, web analytics and regional-specific Internet Stats Compendiums. Figures such as "50% of all global mobile internet traffic is generated by social networking accounts" will help you prove your business case.

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Trend Briefings

The New Mobile Display Ecosystem


The New Mobile Display Ecosystem Report, published in partnership with OpenX, explores the current mobile landscape, the implications for demand- and supply-side players, and the barriers to successful adoption of mobile monetisation approaches. The report includes insights from key executives working for ad technology companies, agencies and publishers, to see where the mobile display ecosystem stands today and where it is going.

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Infographics

Infographic: Cross-Channel Marketing 2014


The Cross-Channel Marketing 2014 infographic looks at the extent to which organisations are delivering orchestrated cross-channel marketing campaigns, their most important priorities over the next year and how they are integrating mobile into broader marketing campaigns. The infographic sums up the key findings of the Cross-Channel Marketing 2014 Report, produced in association with Oracle Marketing Cloud.

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Survey Reports

Cross-Channel Marketing Report 2014


The third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of almost 1,000 digital marketers and ecommerce professionals, carried out in April and May 2014.

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Buyer's Guides

Digital Analytics Buyer's Guide


Econsultancy's Digital Analytics Buyer's Guide (formerly known as the Web Analytics Buyer's Guide) looks at market trends within this sector, with profiles of 16 leading vendors as well as advice for buyers looking for a digital analytics provider.   

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Trend Briefings

India: Digital Market Landscape Report


This is the first Econsultancy report about the digital landscape in India, and is the fourth in a series of briefings focused on emerging markets, aimed primarily at those outside these countries who are looking for an overview.

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Trend Briefings

Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity


The Finding the Path to Mobile Maturity Briefing, produced by Econsultancy in partnership with Adobe, provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations. The report is based on a global survey of 600 client-side and agency marketers carried out in March and April 2014.

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Best Practice Guides

Improving Mobile Casino Performance


Aimed at mobile casino operators and those interested in the mobile casino space, the Improving Mobile Casino Performance report (carried out in association with IGT) showcases best practice and provides more than 50 recommendations for mobile casino operators. The report covers the areas of user experience, marketing and technology and presents a maturity model against which operators can benchmark their performance.

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Best Practice Guides

Mobile Web Design and Development Best Practice: Summary and Recommendations


This report is part of Econsultancy's Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.

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Best Practice Guides

Mobile Web Design and Development Best Practice: Technical SEO for Mobile Development


This report is part of Econsultancy's Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.

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Best Practice Guides

Mobile Web Design and Development Best Practice: UX/UI Design


This report is part of Econsultancy's Mobile Web Design and Development Best Practice Guide and has been created with the help and frontline insight of globally-esteemed ecommerce practitioners who are at the sharp end of mobile commerce, in order to give you the edge in your mobile design and development activity.