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Following are the reports and research we have on multichannel marketing. Some of the reports specifically address multi-channel marketing, others refer to multichannel and we've included those too. Let us know if you can't find what you're looking for on multichannel marketing and we might be able to point you in the right direction.
Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.
This Econsultancy Multichannel Customer Intelligence report, produced in partnership with data strategy and analytics consultancy Station10, looks at how brands across the maturity spectrum have tackled the issue of integrating data into their organisations and how they manage that data across multiple channels to improve their business performance. The report also includes recommendations for businesses seeking to improve their capabilities in this area.
The Multichannel Reality report, produced by Econsultancy in partnership with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools. The report is based on a global survey of 1,945 digital marketers and ecommerce professionals carried out in June and July 2015, and follows up on a similar piece of research from 2013.
The Global Conversation report, produced in association with Lionbridge, explores how brands tell stories and engage with customers across borders and languages. It asks questions about the strategies, tools and processes necessary to balance overarching marketing priorities with local relevance.
The Digital Experience report, published in association with Sitecore, explores the extent to which brands are delivering what consumers want in the context of the digital experience, and whether marketers are prioritising the areas which matter. There were almost 1,500 respondents (353 marketers and 1,122 consumers across nine verticals) to our research request, which took the form of an online survey in late 2014.
This report on Multichannel Marketing, created in association with Dotmailer, looks at how the various channels interact to make an efficient, effective whole and examines how companies can keep control of their campaigns while gathering and analysing data to inform the next step. The report is based on interviews with senior marketing and ecommerce professionals, who were asked about their concept of multichannel marketing and the maturity of multichannel marketing within their organisations.
The Delivering Value in the Data Exchange research explores how smarter data collection, management and use delivers greater benefits for both the customer and the brand. The report, produced in partnership with Acxiom, is based on interviews with senior executives working for brands, as well as an online survey of 1,000 UK consumers.
This report shows you how to get the best performance across channels by setting up your own pop-up lab, enabling you to take rapid R&D in-house. By following the seven-step process outlined in the report, you'll be able to employ data-driven techniques to model and map customer experiences across channels and determine which technology you should employ to support your commercial vision.
This report on marketing unification, sponsored by Tealium, looks at the path to simplifying the corporate data puzzle by unifying the applications that power modern marketing. The Path to Unified Marketing Report is based on a survey of 313 client-side marketing organizations in Q2, 2014. It examines the state of the industry, challenges to progress and the factors in successfully pursing a marketing unification strategy.