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Following are the reports and research we have on multichannel marketing. Some of the reports specifically address multi-channel marketing, others refer to multichannel and we've included those too. Let us know if you can't find what you're looking for on multichannel marketing and we might be able to point you in the right direction.

Cover for Online Lead Generation Report 2010 (B2C)

Survey Reports

Online Lead Generation Report 2010 (B2C)


The Online Lead Generation Report (B2C), produced in association with lead generation specialist Clash-Media, provides a detailed overview of how companies are using the internet to generate leads for their consumer-focused businesses. The research, supported by the IAB UK and the Performance Marketing Association (PMA) in the US, contains insight into budgets for online lead generation, perceived benefits, and the use of online and offline channels to generate consumer leads.

Cover for JUMP Magazine: Issue two

JUMP Magazine

JUMP Magazine: Issue two


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.

Cover for Return on Effort Study

Survey Reports

Return on Effort Study


The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.

Cover for What's trending in digital marketing during 2010?

Event Presentations

What's trending in digital marketing during 2010?


At more than 90 slides long, the What's Trending In Digital Marketing During 2010? presentation provides a concise snapshot about the current evolution of established digital channels, such as search and email, but equally importantly looks at new and upcoming areas such as social media, mobile and augmented reality. 

Cover for Achieving Digital Balance

Best Practice Guides

Achieving Digital Balance


A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.

Cover for The Future of Digital Marketing 2010 - Presentations

Event Presentations

The Future of Digital Marketing 2010 - Presentations


The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.

Cover for JUMP Magazine: Issue one

JUMP Magazine

JUMP Magazine: Issue one


JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.

Cover for Multichannel Campaign Management Buyer's Guide

Buyer's Guides

Multichannel Campaign Management Buyer's Guide


A 90-page report about multichannel campaign management aimed at both digital and traditional marketers. This buyer's guide contains an analysis of market trends, tips on finding the right supplier and profiles of 10 leading vendors.  

Cover for Mobile E-commerce Best Practice Guide

Best Practice Guides

Mobile E-commerce Best Practice Guide


The Mobile E-commerce Best Practice Guide is a comprehensive document to help steer you towards understanding and implementing e-commerce functionality into this challenging and rapidly evolving channel.

Cover for Customer Engagement Report 2010

Survey Reports

Customer Engagement Report 2010


This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report  available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.