Following are the reports and research we have on multichannel marketing. Some of the reports specifically address multi-channel marketing, others refer to multichannel and we've included those too. Let us know if you can't find what you're looking for on multichannel marketing and we might be able to point you in the right direction.

Best Practice Guides

Innovation Through Rapid R&D: Best practice guide to running your own in-house lab


This report shows you how to get the best performance across channels by setting up your own pop-up lab, enabling you to take rapid R&D in-house. By following the seven-step process outlined in the report, you'll be able to employ data-driven techniques to model and map customer experiences across channels and determine which technology you should employ to support your commercial vision.

Survey Reports

The Path to Unified Marketing: Unlocking potential through integrating applications and data


This report on marketing unification, sponsored by Tealium, looks at the path to simplifying the corporate data puzzle by unifying the applications that power modern marketing. The Path to Unified Marketing Report is based on a survey of 313 client-side marketing organizations in Q2, 2014. It examines the state of the industry, challenges to progress and the factors in successfully pursing a marketing unification strategy. 

Trend Briefings

Quarterly Digital Intelligence Briefing: Finding the Path to Mobile Maturity


The Finding the Path to Mobile Maturity Briefing, produced by Econsultancy in partnership with Adobe, provides data and insights for those wishing to benchmark their own activities around mobile, and to elevate the importance of related business initiatives within their organisations. The report is based on a global survey of 600 client-side and agency marketers carried out in March and April 2014.

Trend Briefings

State of Ecommerce in South-East Asia


The State of Ecommerce in South-East Asia report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in South-East Asia, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Trend Briefings

Joining Up Data, Online and Offline Channels Trends Briefing: Digital Cream London 2014


Econsultancy's Joining Up Data, Online and Offline Channels Trends Briefing, free to registered users, focuses on the key themes, opportunities and challenges relating to the relationship between online and offline channels as highlighted by client-side digital marketers during Digital Cream 2014. The roundtable on joining up data, online and offline channels was sponsored by BlueKai and moderated by Branwell Johnson, Deputy Editor at Marketing Week.

Trend Briefings

State of Ecommerce in Australia and New Zealand


The State of Ecommerce in Australia and New Zealand report, published by Econsultancy in partnership with hybris, an SAP company, looks at how ecommerce is evolving in Australia and New Zealand, with a focus on key trends and developments, region-specific issues, opportunities and challenges. The research is based on a survey of marketers and interviews with senior executives across a range of business sectors.

Survey Reports

Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age


The Customer Lifetime Value: Building Loyalty and Driving Revenue in the Digital Age report, published by Econsultancy in partnership with Sitecore, outlines a number of trends that are hindering the ability of companies to measure and increase CLV, as well as seeking to understand specific issues and opportunities relating to a range of business sectors and across the worlds of both B2B and B2C.

Infographics

Infographic: 2014 Digital Trends


The 2014 Digital Trends infographic highlights the key digital trends, challenges and opportunities which marketers need to be aware of during 2014, covering topics ranging from customer experience and mobile to cross-channel marketing and email. The infographic sums up the key findings of Econsultancy's Q1 2014 Digital Intelligence Briefing, produced in association with Adobe.

Infographics

Infographic: Marketing Budgets 2014


The Marketing Budgets 2014 infographic looks in detail at how companies are allocating their online and offline marketing budgets in 2014, comparing spending trends – and ability to measure ROI – across different 'traditional' and digital channels. The infographic sums up the key findings of the Marketing Budgets 2014 Report, produced in association with Responsys.

Survey Reports

Marketing Budgets 2014


The Marketing Budgets 2014 Report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.