Best Practice Guides

Lessons from Black Friday Best Practice Guide


The new Lessons from Black Friday report will consider the latest trends and statistics from Black Friday 2017 and highlight the key challenges that retailers should be aware of for 2018.

Survey Reports

People-Based Advertising in North America


The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in North America. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem. 

Survey Reports

People-Based Advertising in Australia


The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter, data-driven, people-based display advertising is an important alternative to the legacy model that is failing the online ecosystem.