From help with supplier selection to guides for best practice, our research and reports cover every topic in digital marketing, including PPC (pay-per-click). Paid search is an important part of a marketing campaign, so if you can't find the report you need, get in touch.

Internet Statistics

Internet Statistics Compendium

Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Best Practice Guides

Paid Search Best Practice Guide

Thoroughly updated to include best practice around mobile paid search, Shopping campaigns, audience targeting through search, video advertising, paid search in social media and ad extensions, Econsultancy's Paid Search Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. 

Digital Marketing Templates

Digital Marketing Template Files

Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.

Digital Marketing Templates

Search Engine Marketing: PPC – Digital Marketing Template Files

Paid Search (PPC) is an important part of search engine marketing. We've created template files and have included genuine examples of working PPC documents that should help steer you towards maximising your paid search efforts.

Buyer's Guides

PPC Bid Management Technology 2015

Econsultancy's updated PPC Bid Management Technology Buyer's Guide looks at market trends within this sector, with profiles of 8 leading vendors as well as advice for buyers looking for a PPC Bid Management vendor.

Trend Briefings

Integrated Search Trends Briefing: Digital Cream London 2015

Econsultancy's Integrated Search Trends Briefing focuses on the evolving nature of integrated search marketing as highlighted by client-side digital marketers during Digital Cream 2015. The roundtable was sponsored by Ayima and moderated by Amy Wilson, independent consultant.

Survey Reports

Marketing Budgets 2015

The Marketing Budgets 2015 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a guide for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Request For Proposals (RFPs)

Request for Proposal (RFP) Templates

If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an RFP (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.

Survey Reports

UK Search Engine Marketing Benchmark Report 2014

The UK Search Engine Marketing Benchmark Report 2014, carried out in association with digital agency Latitude, contains a comprehensive analysis of the UK search marketing environment and related digital channels. Now in its eighth year, the report is based on a survey of 700 marketers and covers current issues and future trends within search engine optimisation (SEO or natural search), paid search, social media marketing and display advertising.


Infographic: Marketing Budgets 2014

The Marketing Budgets 2014 infographic looks in detail at how companies are allocating their online and offline marketing budgets in 2014, comparing spending trends – and ability to measure ROI – across different 'traditional' and digital channels. The infographic sums up the key findings of the Marketing Budgets 2014 Report, produced in association with Responsys.