Best Practice Guides

Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants

A 58-page guide for UK Digital Agencies and Consultants on how to win more work through effective business development. There is now a 2009 version available.

Event Presentations

Acquisition: Case Study 1

Andrew Harding, Director of Strategic Internet Services, The Carphone Warehouse Andrew has worked in retailing for 10 years and online for 7. He started at British Home Stores selling ladies knitwear! He did the deal with CPW to sell mobile pho...

Event Presentations

Mike Grehan, Smart Interactive, WNIOM Presentation

Download Mike Grehan's presentation on Search Marketing from our What's New in Online Marketing event, Wednesday 7 June 2006. Mike is founder and CEO of Smart Interactive, the European division of MarketSmart Interactive, the world's largest se...

Learning Support Material

E-consultancy Newsletter Interviews 2005

Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...

Learning Support Material

Best of E-Marketing Essentials 2005

A compilation of Dave Chaffey's useful monthly bulletins for internet marketing professionals. 'E-Marketing Essentials' are a collection of links to reading material and articles written by Dave and other industry experts, helping to keep e-mar...

Survey Reports

Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?

This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size.

Best Practice Guides

Managing an E-commerce Team: Integrating Digital Marketing into your Organisation

(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.

Trend Briefings

Briefing: Web Measurement & Analysis

What you need to know about Web Measurement & Analysis straight from leading practitioners in the field. What are the top issues in Web Measurement & Analysis faced by site owners? What are the trends over the next 12 months? What are the best whi...

Best Practice Guides

Email Marketing Secrets: How to use e-mail to promote your business, boost your traffic and skyrocket your sales

These 42 pages represent an excellent and thorough guide to the world of email marketing from an expert in his field. It is full of invaluable top tips, helpful check lists and a useful appendix of resources.

Survey Reports

E-Marketing: What do users really think about it?

E-marketing. Simple, cheap and instantaneous - in theory an ideal form of marketing communication. However, the low cost of transmission and the ease of delivery and receipt of eMarketing is not an automatic guarantee of increased sales and profit...