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This is the fourth annual UK Search Engine Marketing Benchmark Report, carried out in association with the search agency Guava. Based on a survey of more than 500 client-side digital marketers and agencies, the report contains a comprehensive analysis of the UK search marketing environment, covering search engine optimisation (SEO), paid search and social media marketing.
The State of Search Engine Marketing Report 2010, published by Econsultancy in association with SEMPO, looks in depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 1,500 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.
Econsultancy CEO Ashley Friedlein's presentation to the APA (Association of Publishing Agencies) on 26 Jan 2010 giving his overview on what the key areas of focus for digital for publishers in 2010 should be.
The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.
If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.
You may be sold on investing in digital marketing but is your client, or your boss? Our Business Cases can help by providing research, tips and information from the experts.
Need to convince your boss that search engine optimisation is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
Need to convince your boss that paid search marketing is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help by providing research, tips and information from the experts.
Econsultancy's Search Engine Marketing Trends Briefing is a free nine-page report that provides a quick, comprehensive snapshot of both the paid search and natural search (SEO) marketplaces. It contains information including market valuations and growth, new trends and developments, statistics and other related resources.
Our SEO Agencies Buyer’s Guide focuses on the UK search engine optimisation (SEO) marketplace and contains detailed information about the trends and issues affecting this particular sector of digital marketing, as well as advice about how to find the right agency. The report contains extensive insight from the front-line of the natural search industry, in addition to profiles of 31 leading agencies.