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The Return on Effort Study examines the variable of time in the evaluation of fundamental marketing tactics. The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.
At more than 90 slides long, the What's Trending In Digital Marketing During 2010? presentation provides a concise snapshot about the current evolution of established digital channels, such as search and email, but equally importantly looks at new and upcoming areas such as social media, mobile and augmented reality.
The PPC Bid Management Technology Buyer's Guide is aimed at those who are investigating the US and UK markets for paid search tools. The report contains profiles of 18 leading suppliers, a detailed analysis of market trends and guidance about how to select the right technology.
A must-have guide for anyone dealing with digital marketing. This report provides best practices and survey data around budgeting, strategy development, digital skills building, retention marketing and new channel development.
The presentations from The Future of Digital Marketing event on 16th June 2010 in London, UK.
This is the fourth annual UK Search Engine Marketing Benchmark Report, carried out in association with the search agency Guava. Based on a survey of more than 500 client-side digital marketers and agencies, the report contains a comprehensive analysis of the UK search marketing environment, covering search engine optimisation (SEO), paid search and social media marketing.
The State of Search Engine Marketing Report 2010, published by Econsultancy in association with SEMPO, looks in depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report, which also contains a marketplace valuation, has been compiled from a survey of more than 1,500 global respondents, from both companies (client-side advertisers) and agencies. The report looks closely at current practices and emerging trends across paid search and SEO, alongside their relationship with social media.
Econsultancy CEO Ashley Friedlein's presentation to the APA (Association of Publishing Agencies) on 26 Jan 2010 giving his overview on what the key areas of focus for digital for publishers in 2010 should be.
The Marketing Budgets 2010 Report, produced in association with ExactTarget, covers effectiveness, measurement and allocation of budgets, and looks at differences between “traditional” and digital marketing investment. It also compares different online and offline channels individually, in terms of where companies are investing and the ability to measure ROI.
If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.