Digital Marketing Templates

Search Engine Marketing: PPC Planning and Buying - Digital Marketing Template Files

A selection of key documents to help guide you through assessing or starting a paid search (PPC) campaign. All templates are easily adaptable and are included as part of a wider digital marketing pack.

Digital Marketing Templates

Search Engine Marketing: PPC Reporting - Digital Marketing Template Files

Core, customisable templates to help you report and analyse your paid search (PPC) campaigns. This is included as part of Econsultancy's Digital Marketing Template Files bundle.

Survey Reports

UK Search Engine Marketing Benchmark Report 2009

This 71-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation, paid search and social media. Based on a survey of 800+ companies.

Best Practice Guides

Search Engine Optimization (SEO) - Best Practice Guide 2009

Our comprehensive SEO Best Practice Guide will help you understand search marketing like never before. It contains everything you need to know about search engine optimization, whether you work for an in-house client team or agency-side.

Buyer's Guides

PPC Bid Management Technology Buyer's Guide 2009

As Paid Search becomes increasingly competitive, best-of-breed PPC bid management technology has become critical. This guide explores this complex area in detail, with profiles of 16 leading vendors.

Survey Reports

UK Affiliate Census 2009

The UK Affiliate Census 2009 is the most detailed study available about the make-up of the affiliate publisher community. Essential reading for all affiliate marketers.

Trend Briefings

Paid Search Briefing - October 2008

Download this free 12-page briefing to understand the latest developments in paid search, including the consequences of Google's brand-bidding policy change, the effect of the global recession, and the impact of the end of best-practice funding.

Buyer's Guides

Search Engine Marketing Buyer's Guide 2008

This report is perfect if you are looking for an SEO or PPC agency, or seeking to learn more about the industry. The guide contains profiles of 31 leading UK agencies, all the latest market trends and tips for buyers.

Survey Reports

Affiliate Marketing Survey Report 2008

This research is based on a survey of 250 merchants and 150 agencies, containing unique data about the use of affiliate marketing, spending on this channel and its effectiveness.

Trend Briefings

SEO Roundtable Briefing - May 2008

A free 12-page briefing with trends, search engine changes and developments, and the latest statistics related to SEO. The report also discusses SEO techniques and strategies for link-building.