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All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Cover for Measurement, Analytics and Optimization Trends Briefing October 2009

Trend Briefings

Measurement, Analytics and Optimization Trends Briefing October 2009


A free 7-page briefing with the latest trends and marketplace developments relating to web measurement, analytics and optimization. Download this free report to get an overview of what is happening in the web analytics sector and the issues that matter. 

Cover for The Future of Digital Marketing 2009 - Presentations

Event Presentations

The Future of Digital Marketing 2009 - Presentations


The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

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Best Practice Guides

Child Protection Best Practice Guide


The Child Protection Online Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium. It is free to download.

Cover for Social Media Marketing and Monetisation

Event Presentations

Social Media Marketing and Monetisation


42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.

Cover for Online PR and Social Media Trends Briefing June 2009

Trend Briefings

Online PR and Social Media Trends Briefing June 2009


Download this free 12-page briefing to keep up date with the latest trends and developments in online PR and social media. Learn about effective strategies, covering metrics, measurement and essential PR tools and technologies.

Cover for What’s the value of “social media” for retailers online?

Event Presentations

What’s the value of “social media” for retailers online?


36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein looking at the business case for what value 'social media' online can deliver to retailers.

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Event Presentations

What's the value of email in the age of social media?


25 slide PowerPoint presentation by Econsultancy. CEO Ashley Friedlein giving his views on the role of email in the age of 'social media' and how email is likely to change as we move into an increasingly real-time 'conversation' economy.

Cover for Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com

Event Presentations

Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com


33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.

Cover for Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event

Event Presentations

Future of Social Commerce - Econsultancy Presentation at BazaarVoice Event


Presentation by Econsultancy CEO Ashley Friedlein giving his views on the Future of Social Commerce online. This presentation was given as a keynote at a Bazaarvoice event in March 2009. 

Cover for Endeca E-business Forum: Econsultancy Keynote Presentation

Event Presentations

Endeca E-business Forum: Econsultancy Keynote Presentation


Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...