All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Survey Reports

Customer Engagement Report 2010

This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report  available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.  

Survey Reports

Social Media and Online PR Report 2009

Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around how companies are using online PR tactics and social media sites such as Twitter for marketing and customer service. The research, based on a survey of more than 1,100 companies, benchmarks budgets, resourcing, measurement and barriers to success ... plus much more.

Event Presentations

Emerging Approaches to Getting Better Customer & Brand Insight from Online Data

Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.

37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.

Trend Briefings

Measurement, Analytics and Optimization Trends Briefing October 2009

A free 7-page briefing with the latest trends and marketplace developments relating to web measurement, analytics and optimization. Download this free report to get an overview of what is happening in the web analytics sector and the issues that matter. 

Event Presentations

The Future of Digital Marketing 2009 - Presentations

The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Best Practice Guides

Child Protection Best Practice Guide

The Child Protection Online Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium. It is free to download.

Event Presentations

Social Media Marketing and Monetisation

42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.

Trend Briefings

Online PR and Social Media Trends Briefing June 2009

Download this free 12-page briefing to keep up date with the latest trends and developments in online PR and social media. Learn about effective strategies, covering metrics, measurement and essential PR tools and technologies.

Event Presentations

What’s the value of “social media” for retailers online?

36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein looking at the business case for what value 'social media' online can deliver to retailers.

Event Presentations

What's the value of email in the age of social media?

25 slide PowerPoint presentation by Econsultancy. CEO Ashley Friedlein giving his views on the role of email in the age of 'social media' and how email is likely to change as we move into an increasingly real-time 'conversation' economy.