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All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.
Download this free 12-page briefing for tips on how to deliver successful online PR strategies, create conversations with your customers, influence key stakeholders, and understand the value of reputation to your organisation.
This is the first online PR industry study of its kind in the UK, containing expert input from leading industry commentators. The research benchmarks online PR activity, defines who is driving strategy and implementation, and highlights challenges faced by marketers.
A 142-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.
Download this free 12-page briefing to learn what's new in social media, including the latest and marketplace developments, tips for best practice, new statistics and valuable resources.
This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR.
This 143-page report, with profiles of 16 leading comparison engines, is a useful guide for all those investigating the shopping comparison market. Learn about increasing competition in the industry, the challenges of Web 2.0, and the emergence of social shopping.
The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007, covering various aspects of this area.
This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR.
This is a free 11-page briefing based on Econsultancy's 2007 roundtable about Social Media.
This survey-based report looks at how companies are embracing social media and enabling customers to interact with each other to improve their sales and marketing.