All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Digital Marketing Templates

Social Media and Online PR Strategy Guidelines - Digital Marketing Template Files


How do you begin establishing a social media strategy? This document will help you assess and understand the various ways of engaging with social media in relation to your company's overall objectives.

Digital Marketing Templates

Social Media Measurement - Digital Marketing Template Files


Measuring social media activity can be difficult. Here, Econsultancy has created a customisable template to help you focus on key metrics.

Survey Reports

UK Search Engine Marketing Benchmark Report 2009


This 71-page report contains a detailed analysis of the UK search marketing environment, covering search engine optimisation, paid search and social media. Based on a survey of 800+ companies.

Trend Briefings

Social Media Trends Briefing February 2009


A free 9-page briefing with the latest trends and marketplace developments related to social media. Download this free report to get tips for best practice, including rules of engagement, buzz monitoring strategies, and how to identify influencers and measure success.

Trend Briefings

Online PR Trends Briefing January 2009


Download this free 12-page briefing for tips on how to deliver successful online PR strategies, create conversations with your customers, influence key stakeholders, and understand the value of reputation to your organisation.

Survey Reports

Online PR Industry Benchmarking Report


This is the first online PR industry study of its kind in the UK, containing expert input from leading industry commentators. The research benchmarks online PR activity, defines who is driving strategy and implementation, and highlights challenges faced by marketers.

Buyer's Guides

Online Reputation and Buzz Monitoring Buyer's Guide 2008


A 142-page guide for digital marketers, online PR and social media consultants interested in buzz monitoring technologies to measure online reputation. Download to learn about the tools and technology available to engage in more effective online PR.

Trend Briefings

Social Media Roundtable Briefing - June 2008


Download this free 12-page briefing to learn what's new in social media, including the latest and marketplace developments, tips for best practice, new statistics and valuable resources.

Trend Briefings

Online PR Roundtable Briefing - May 2008


This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR.

Buyer's Guides

Comparison Engines Buyer's Guide 2008


This 143-page report, with profiles of 16 leading comparison engines, is a useful guide for all those investigating the shopping comparison market. Learn about increasing competition in the industry, the challenges of Web 2.0, and the emergence of social shopping.