All the resources you'll ever need around strategies, tactics and metrics to harness social media across your business. These 70+ reports offer detailed information on social media marketing, including social networking sites, on-site activity and brand monitoring tools.

Trend Briefings

Online PR Roundtable Briefing - May 2008


This is a free 11-page briefing based on Econsultancy's May 2008 roundtable about Online PR.

Buyer's Guides

Comparison Engines Buyer's Guide 2008


This 143-page report, with profiles of 16 leading comparison engines, is a useful guide for all those investigating the shopping comparison market. Learn about increasing competition in the industry, the challenges of Web 2.0, and the emergence of social shopping.

Survey Reports

Vertical Search Report 2008


The Vertical Search Report, carried out in partnership with Convera, is based on an online survey of more than 500 media and internet professionals carried out in October and November 2007, covering various aspects of this area.

Trend Briefings

Online PR Briefing - September 2007


This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR.

Trend Briefings

Social Media Briefing - October 2007


This is a free 11-page briefing based on Econsultancy's 2007 roundtable about Social Media.

Survey Reports

Social Commerce Report 2007


This survey-based report looks at how companies are embracing social media and enabling customers to interact with each other to improve their sales and marketing.

Best Practice Guides

Charity Website Benchmarks 2007


An update to our 2006 Charities Benchmark Report, this report examines and measures the websites of UK charities.

Event Presentations

WNIOM 2007 - Adrian Melrose


Marketing via social networks - should you be on MySpace and the like? If so, how do you make it work? Adrian Melrose, Co-founder, Rareface Adrian Melrose is a South African entrepreneur and self-confessed venture philanthropist who now live...

Event Presentations

WNIOM 2007 - Antony Mayfield


Influencing the influencers - how can you the harness the value of social media and your network online? Antony Mayfield, Head of Content & Media, Spannerworks Heading the Content & Media division at Spannerworks, Antony's background is bran...

Event Presentations

WNIOM 2007 - Flemming Madsen


Mapping your network of influencers - who is important for you online and what do they think about you? Flemming Madsen, Founder and MD, Onalytica Flemming Madsen is the founder and managing director of Onalytica Ltd. Onalytica is a full serv...