Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for 2017 Measurement and Analytics Report

Survey Reports

2017 Measurement and Analytics Report


The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

Cover for Digital Intelligence Briefing: 2017 Digital Trends in IT

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in IT


The 2017 Digital Trends in IT report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, explores the digitally-driven opportunities and challenges facing organisations from the perspective of IT professionals.

Cover for State of Marketing Automation in Australia and New Zealand

Survey Reports

State of Marketing Automation in Australia and New Zealand


The State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud, evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation.

Cover for Achieving Predictive Maturity

Trend Briefings

Achieving Predictive Maturity


The Achieving Predictive Maturity report, published in association with RedEye, follows on from a survey of 400 marketers carried out for the 2016 Predictive Analytics Report and aims to examine how companies move from a limited state where they are 'starting out' through to a 'strategic' state where predictive capabilities lie at the heart of the business. It is based on a series of interviews with senior practitioners along with insights from other primary Econsultancy research.

Cover for Building a Digital Culture

Best Practice Guides

Building a Digital Culture


Building a Digital Culture is a best practice guide providing you with tips and information on how to embed a digital culture in order to compete in a fast-paced, digitised and customer-focused world.

Cover for Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Healthcare and Pharma


The 2017 Digital Trends in Healthcare and Pharma report reveals a sector that has just started to embark on its digital transformation journey, but with a huge potential for disruption through emerging digital technologies. After a slow start due to the complexities of a siloed sector with legacy infrastructure, alongside heavy regulation and risks associated with patient data and care, healthcare and pharma companies are likely to see exponential change over the next few years as digital data storage and sharing becomes the norm.

Cover for Digital Transformation in the Financial Services and Insurance Sector

Trend Briefings

Digital Transformation in the Financial Services and Insurance Sector


The Digital Transformation in the FSI Sector: Gearing up for success in a changing market report looks at the challenges and responses that companies within the sector are experiencing as they face up to the need for digital transformation, increasing customer expectations and a platform of niche technology enabled start-ups. 

Cover for Digital Intelligence Briefing: 2017 Digital Trends in Media and Entertainment

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in Media and Entertainment


The 2017 Digital Trends in Media and Entertainment report is a barometer of the extent to which companies in this sector are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond.

Cover for Digital Intelligence Briefing: 2017 Digital Trends in South Africa

Survey Reports

Digital Intelligence Briefing: 2017 Digital Trends in South Africa


The 2017 Digital Trends in South Africa report, based on the seventh annual trends survey conducted by Econsultancy and Adobe, highlights the key digital trends, challenges and opportunities which South African marketers need to be aware of during 2017, covering topics ranging from customer experience and social media marketing to mobile and artificial intelligence.

Cover for Webinar: The Future of HR in the Digital Age

Event Presentations

Webinar: The Future of HR in the Digital Age


Our digital transformation webinar covered findings from The Future of HR in the Digital Age report.