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Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Effective Web Design

Best Practice Guides

Effective Web Design


The Effective Web Design guide has been created to provide you with a steer on all the key aspects of website design, ranging from conception and design, through to subjects such as usability and search engine optimisation. It is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with website design needs.

Cover for The Future of Digital Marketing 2009 - Presentations

Event Presentations

The Future of Digital Marketing 2009 - Presentations


The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Cover for Mobile Marketing Buyer's Guide

Buyer's Guides

Mobile Marketing Buyer's Guide


This buyer's guide is aimed at those who are investigating the market for mobile marketing, with profiles of 14 leading suppliers offering platforms and related services. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful mobile marketing and advertising campaigns.

Cover for Child Protection Best Practice Guide

Best Practice Guides

Child Protection Best Practice Guide


The Child Protection Online Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium. It is free to download.

Cover for Social Media Marketing and Monetisation

Event Presentations

Social Media Marketing and Monetisation


42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.

Cover for Online Advertising Networks Buyer's Guide 2009

Buyer's Guides

Online Advertising Networks Buyer's Guide 2009


This guide is relevant for publishers, advertisers and agencies, with profiles of 23 leading online advertising networks, the latest trends in digital display advertising and tips for buyers. A UK focus but relevant globally.

Cover for Online Measurement and Strategy Report 2009

Survey Reports

Online Measurement and Strategy Report 2009


An analysis of the web analytics industry based on a survey of digital marketers. The 64-page report and 30-slide presentation contain valuable insights into the use of paid-for and free web analytics tools.

Cover for Winning New Work

Best Practice Guides

Winning New Work


Econsultancy's Winning New Work Guide is aimed at UK digital agencies and contains all the information you need to know about business development in one place. An essential reference tool.

Cover for What’s the value of “social media” for retailers online?

Event Presentations

What’s the value of “social media” for retailers online?


36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein looking at the business case for what value 'social media' online can deliver to retailers.

Cover for Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com

Event Presentations

Using social media for marketing and monetisation - A Twitter case study on Econsultancy.com


33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.