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Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Internet Statistics Compendium

Internet Statistics

Internet Statistics Compendium


Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the various global and country-specific documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Cover for Digital Transformation Trends Briefing: Digital Cream London 2016

Trend Briefings

Digital Transformation Trends Briefing: Digital Cream London 2016


Econsultancy's Digital Transformation Trends Briefing focuses on the key themes, opportunities and challenges relating to digital transformation as highlighted by client-side digital marketers during Digital Cream 2016. The roundtable on digital transformation was sponsored by Accenture Interactive and moderated by Marketing Week Print Editor Michael Barnett. 

Cover for Digital Trends in the Financial Services and Insurance Sector

Survey Reports

Digital Trends in the Financial Services and Insurance Sector


The Digital Trends in the Financial Services and Insurance Sector report, produced by Econsultancy in partnership with Adobe, explores how digital is changing the competitive landscape of retail banking and insurance.

Cover for Customer Experience Maturity in Australia and New Zealand

Survey Reports

Customer Experience Maturity in Australia and New Zealand


The Customer Experience Maturity in Australia and New Zealand report, produced by Econsultancy in association with Epsilon, explores the extent to which organisations in the region focus on the customer, how well they understand the customer journey, how customer experience (CX) budget is allocated, how return on investment is measured and what the future of CX initiatives looks like.

Cover for People and Process: Agile working, collaborative tools and cloud-based marketing tech

Trend Briefings

People and Process: Agile working, collaborative tools and cloud-based marketing tech


Econsultancy's People and Processes Trends Briefing explores the increasing ways companies are organising their marketing and highlights the challenges faced by delegates attending Econsultancy's roundtable-based Digital Cream London 2016 event. The People and Processes roundtable was sponsored by censhare and moderated by digital consultant Danielle Sheerin.

Cover for Digital Shift Report: Q2 2016

Trend Briefings

Digital Shift Report: Q2 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Marketing Budgets 2016

Survey Reports

Marketing Budgets 2016


The Marketing Budgets 2016 Report, published by Econsultancy in association with Oracle Marketing Cloud, is a bellwether for the health of the marketing industry. It looks at the extent to which companies are increasing their budgets across a range of channels and technologies, comparing online and offline budgets while also looking at the balance between acquisition and retention marketing.

Cover for Innovating the Digital Customer Experience

Trend Briefings

Innovating the Digital Customer Experience


Successful innovation always begins in the same place: with the customer. The Econsultancy Innovating the Digital Customer Experience report, in association with Jahia, looks at the importance of innovation in customer experience, what brands and companies are currently doing in this arena, and where those companies plan to head next.

Cover for Small Business Online Resource Manager – Digital Marketing Template Files

Digital Marketing Templates

Small Business Online Resource Manager – Digital Marketing Template Files


Being able to structure your overall digital marketing strategy is essential to make sure that the individual elements of your overall marketing work as best as they can. In this document, you will find information that can help you effectively manage and own your online assets.

Cover for Digital Marketing Template Files

Digital Marketing Templates

Digital Marketing Template Files


Need help with an area of digital marketing? Econsultancy’s Template Files provide over 40 core, customisable documents that range from social media and paid search through to affiliate marketing and usability. An invaluable resource for anyone, at any level.