Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Best Practice Guides

Maximising the ROI of Digital Marketing


This best practice report seeks to bring clarity to the conundrum of how marketers can be calculating the ROI of their digital marketing investments, within both B2B and B2C industries. It will look at the latest trends emerging in ROI within the context of digital marketing and consider the pros and cons of the various approaches, methodologies and frameworks being used. It will also discuss the key challenges marketers face when it comes to putting ROI into practice and how these are overcome. The inclusion of four brand cases studies will also help to bring to light some of the lessons and insights being shared.

Internet Statistics

Internet Statistics Compendium


Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain thousands of stats and figures. A huge time-saver for presentations and reports.

Survey Reports

Driving Digital Effectiveness with Product Thinking


This report, published in partnership with Code Computerlove, looks at how advanced companies are in their digital transformation, and assesses how widely the ideas of product thinking have been adopted. It explores these topics by looking at the views of brands and agencies, and by comparing the views of the top-performing businesses with those of their mainstream counterparts.

Trend Briefings

Embracing Predictive Marketing


This year’s Embracing Predictive Marketing report, the third in a series on this topic, produced in partnership with RedEye, follows a survey of 400 marketers carried out in 2016, and a series of qualitative interviews with senior practitioners conducted last year. This latest report revisited some of those interviewees and added others, supplementing the insights from these conversations with data from related survey-based Econsultancy reports.

Best Practice Guides

Navigating Brexit: A Provisional Guide for Marketers and HR (Talent)


The outcome of the EU referendum in 2016 and the negotiations that followed brought economic volatility and a prevailing uncertainty. The response of those in the marketing and digital industries has been pragmatic and focused on building their existing core strengths. This report gathers the opinions of business leaders, marketers and HR professionals, and reflects on a range of evidence of consumer and industry behaviours since 23 June 2016.

Best Practice Guides

Social Media Strategy Best Practice Guide


Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, challenges and opportunities for creating your social media strategy. It contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.

Throughout the report, we bring you examples of how companies are using social media in different ways, as well as insights from companies interviewed specifically for this guide. For more details on the main features of social media platforms and the most pressing considerations for marketers looking to generate the most value from social media, read the complementary Social Media Platforms Overview and the Paid Social Media Advertising report.

Best Practice Guides

Social Media Bundle


This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable you to quickly access the information you need to start improving your marketing efforts, the guide is available as two individual reports: Social Media Strategy Best Practice Guide and Social Media Platforms Overview.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends in Financial Services


The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the annual Digital Trends survey.

Survey Reports

Digital Intelligence Briefing: 2018 Digital Trends for Creative and Design Leaders


The 2018 Digital Trends for Creative and Design Leaders report explores the priorities, opportunities and challenges ahead through the lens of creative and design professionals. For the first time our annual survey of digital professionals had specific questions for this cohort of respondents, to help us understand in more detail their opportunities and pain points.

Best Practice Guides

Social Media Platforms Overview


The Social Media Platforms Overview aims to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. Part of our Social Media Best Practice Guide bundle, it provides a summary of the main features of social media platforms and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.