Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Event Presentations

Acquisition: Keynote

Caroline McGuckian, LBi (formerly Wheel) With more than 10 years digital experience, Caroline’s career in media planning and buying spans Hobsons Publishing, Carat Interactive and her own agency Oscar Media which was acquired by LBi. As Media D...

Learning Support Material

E-consultancy Newsletter Interviews 2005

Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...

Survey Reports

Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?

This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size.

Best Practice Guides

Managing an E-commerce Team: Integrating Digital Marketing into your Organisation

(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.

Buyer's Guides

Email Marketing Buyer's Guide 2005

Editor's Note: The 2006 Email Marketing Buyer's Guide is now available. This 119-page Email Marketing Buyer’s Guide is perfect for B2B and B2C companies that send out (or th...

Trend Briefings

E-consultation - Roundtable Output

This report explores opportunities in extending public consultations by using interactive channel (the web, wireless and DiTV). Includes a full appraisal of the various techniques that can be used to generate and log public discussion, as were ...

Best Practice Guides

Global vs Local: Managing A Multinational Web Presence

A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategi...

Trend Briefings

Public Sector Online - Roundtable Output

What are the top issues on the minds of those working in the public sector for online and other digital platforms? What do they think the trends will be over the next 12 months? What resources do they use to stay ahead of the game? Find out in ...

Best Practice Guides

Web Accessibility Guide

Compiled by user experience experts, this exclusive report provides companies with all they need to know about accessibility legislation. The 25-page guide includes a full breakdown of the key rules that websites need to comply with. Despite wi...

Survey Reports

Rate Card Survey 2003: How Much Do UK New Media Agencies Charge?

What are average daily charge-out rates for different roles at UK new media agencies? And how do they vary depending on the size or location of the agency? How have day rates changed since the dot-com crash and are they going up or down now?