Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Trend Briefings

User Experience & Usability - Roundtable Briefing, March 2006


Roundtable notes from last week's insightful event on user experience and usability. A whopping 8 pages long and free to everybody... Subjects covered: 1. User experience and wider business objectives 2. User experience measurement and metr...

Best Practice Guides

Winning New Work: A Business Development Guide for UK Digital Agencies & Consultants


A 58-page guide for UK Digital Agencies and Consultants on how to win more work through effective business development. There is now a 2009 version available.

Event Presentations

Acquisition: Case Study 1


Andrew Harding, Director of Strategic Internet Services, The Carphone Warehouse Andrew has worked in retailing for 10 years and online for 7. He started at British Home Stores selling ladies knitwear! He did the deal with CPW to sell mobile pho...

Event Presentations

Acquisition: Keynote


Caroline McGuckian, LBi (formerly Wheel) With more than 10 years digital experience, Caroline’s career in media planning and buying spans Hobsons Publishing, Carat Interactive and her own agency Oscar Media which was acquired by LBi. As Media D...

Learning Support Material

E-consultancy Newsletter Interviews 2005


Published once a week, the E-business Briefing is distributed to 19,000 internet marketing professionals around the globe. It is free and available to non-subscribers. The newsletter includes an in-depth interview with an internet industry thou...

Survey Reports

Agency Rate Card Survey 2005: How Much Do UK New Media Agencies Charge?


This is THE digital marketing industry report for those who want to benchmark daily rates for UK digital agencies. It covers 50 individual job roles and breaks down rates by agency size.

Best Practice Guides

Managing an E-commerce Team: Integrating Digital Marketing into your Organisation


(NOTE: this report now updated and titled "Managing Digital Channels"). Econsultancy's original, and ground-breaking, research and best practice recommendations into how to manage, and integrate, digital marketing within an organisation.

Buyer's Guides

Email Marketing Buyer's Guide 2005


Editor's Note: The 2006 Email Marketing Buyer's Guide is now available. http://www.e-consultancy.com/publications/email-marketing-buyers-guide/ This 119-page Email Marketing Buyer’s Guide is perfect for B2B and B2C companies that send out (or th...

Trend Briefings

E-consultation - Roundtable Output


This report explores opportunities in extending public consultations by using interactive channel (the web, wireless and DiTV). Includes a full appraisal of the various techniques that can be used to generate and log public discussion, as were ...

Best Practice Guides

Global vs Local: Managing A Multinational Web Presence


A comprehensive look at the pros and cons of operating global websites, to identify whether it is best to manage the site from one centralised unit or via numerous local departments. The report features reviews of the multinational web strategi...