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Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Marketers in the Boardroom

Trend Briefings

Marketers in the Boardroom


This report explores the role of marketing on the board, looking at the compelling reasons to have marketers at the most senior levels of the organisation, what marketers need to do to attain this level and what the implications are for the company as a whole. Published in association with Oracle Marketing Cloud, the report is based on a series of in-depth interviews with a number of senior marketers, the majority of whom are currently members of leadership of executive boards.

Cover for Multichannel Customer Intelligence

Trend Briefings

Multichannel Customer Intelligence


This Econsultancy Multichannel Customer Intelligence report, produced in partnership with data strategy and analytics consultancy Station10, looks at how brands across the maturity spectrum have tackled the issue of integrating data into their organisations and how they manage that data across multiple channels to improve their business performance. The report also includes recommendations for businesses seeking to improve their capabilities in this area.

Cover for Quarterly Digital Intelligence Briefing: The CX Challenge

Survey Reports

Quarterly Digital Intelligence Briefing: The CX Challenge


The CX Challenge report, produced by Econsultancy in partnership with Adobe, digs into the struggles and successes of modern customer experience (CX), and looks at the extent to which organisations deliver a consistent and relevant customer experience across all touchpoints. The report is based on a global survey of more than 2,200 digital marketers and ecommerce professionals carried out in August and September 2015.

Cover for A Marketer's Guide to the Internet of Things

Trend Briefings

A Marketer's Guide to the Internet of Things


The Marketer's Guide to the Internet of Things demystifies the Internet of Things (IoT), provides an overview of the current state of the industry and explains how your company can make use of the IoT in your marketing. The report explains the role of the IoT as part of the trend towards ubiquitous computing, including how it relates to mobile, wearable technology, cloud computing and big data. Above all, it provides a framework for success in an increasingly connected world.

Cover for Healthcare Study: Organizing Marketing in the Digital Age

Survey Reports

Healthcare Study: Organizing Marketing in the Digital Age


This report focuses on the Healthcare industry, looking at how healthcare marketing is evolving in response to a number of factors in personal and professional technology, media consumption and consumer behavior. In an industry unused to change, healthcare companies are moving in fits and starts and at very different speeds. The changes occuring offer an enormous opportunity to experts and innovators who can help steer a new course.

Cover for Digital Job Descriptions Best Practice Guide

Best Practice Guides

Digital Job Descriptions Best Practice Guide


In an increasingly competitive market, job descriptions serve as vital tools to help organisations attract and retain digital talent. Also, without a clearly defined job description, it is difficult to effectively and objectively evaluate each person's fit for the role. The Digital Job Descriptions Best Practice Guide provides you with a framework for planning and creating high quality, professional job descriptions to help organisations attract and evaluate candidates for digital roles.

Cover for Cross-Channel Marketing Report 2015

Survey Reports

Cross-Channel Marketing Report 2015


The fourth annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing. The research is based on a survey of over 400 client-side digital marketers and ecommerce professionals, carried out in July and August 2015.

Cover for The Future of Agencies

Best Practice Guides

The Future of Agencies


The Future of Agencies: The progression of agency value in a digital world report, published in association with Adobe, outlines the key challenges faced by agencies in adapting to a rapidly changing, customer experience-centric marketing environment. The 65-page report provides useful intelligence on how agencies are responding to these challenges and equipping themselves for the future through their use of technology, partnerships, attainment of new skills and an evolving culture in order to maximise value and differentiation.

Cover for Quarterly Digital Intelligence Briefing: The Multichannel Reality

Survey Reports

Quarterly Digital Intelligence Briefing: The Multichannel Reality


The Multichannel Reality report, produced by Econsultancy in partnership with Adobe, looks at the extent to which organisations take an integrated approach to marketing across different channels and use cross-channel campaign management tools. The report is based on a global survey of 1,945 digital marketers and ecommerce professionals carried out in June and July 2015, and follows up on a similar piece of research from 2013.

Cover for Organizing Marketing in the Digital Age (Healthcare)

Best Practice Guides

Organizing Marketing in the Digital Age (Healthcare)


To be effective, marketing has to be organized to deliver against the objectives of the business. This Organizing Marketing in the Digital Age report looks specifically at the healthcare sector, and is based on data and insight from that industry, including interviews with senior marketers from healthcare companies and insight gained from digital transformation work with healthcare companies.