Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for Many Voices, One Message (Online Communications)

Best Practice Guides

Many Voices, One Message (Online Communications)


Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.

Cover for Ad Serving Buyer's Guide

Buyer's Guides

Ad Serving Buyer's Guide


Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.

Cover for SEO Trends: Issues and Opportunities

Survey Reports

SEO Trends: Issues and Opportunities


The SEO Trends Report, produced in association with Conductor, highlights the findings of a survey of more than 350 SEO practitioners. It explores the state of SEO in the marketing mix, trends, budgeting, measurement, and the role of technology in automating key aspects of search engine optimization.

Cover for Marketing Budgets 2011

Survey Reports

Marketing Budgets 2011


The Marketing Budgets 2011 report, published by Econsultancy in association with SAS UK, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.  

Cover for User Experience Buyer's Guide 2011

Buyer's Guides

User Experience Buyer's Guide 2011


An invaluable resource for those investigating the market for user experience agencies, with profiles of 27 suppliers, the latest market trends and tips and pitfalls for buyers. The 263 page-report covers issues and trends affecting this sector, and contains information about best practice, as well as useful advice for those seeking a suitable supplier.

Cover for Social media and relationship development in professional services

Trend Briefings

Social media and relationship development in professional services


The Social media and Relationship Development in Professional Services document is a 25-page report, which is free to Econsultancy registered users. It contains information about best practice, useful resources and statistics which are relevant for professional services companies wishing to harness social media for business development. 

Cover for Demand-Side Platforms (DSPs) Buyer's Guide

Buyer's Guides

Demand-Side Platforms (DSPs) Buyer's Guide


Econsultancy's Demand-Side Platforms Buyer's Guide focuses on the DSP and RTB (real-time bidding) marketplace, with detailed information about the trends and issues affecting the online display advertising sector. The report contains best practice and tips for identifying the right DSP to meet your needs and includes profiles of 16 leading vendors (DSPs) in this space.

Cover for Webinar - 2011 Digital Marketing Trends

Event Presentations

Webinar - 2011 Digital Marketing Trends


Econsultancy's free webinar about Trends in Digital Marketing for 2011 is available both as a PowerPoint presentation and broadcast. The 24-slide presentation includes information on joined-up marketing, organisational change, localisation ... plus much more.

Cover for Customer Engagement Report 2011

Survey Reports

Customer Engagement Report 2011


This is the fifth annual Customer Engagement Report, produced in association with cScape. This is the most comprehensive and influential report available on customer engagement, and features expert commentary from the likes of Jim Sterne, Adam Hibbert, Ron Shevlin, Richard Sedley, Steve Woods and Ian Jindal.

Cover for Global Demographics

Internet Statistics

Global Demographics


Econsultancy's Global Demographic Statistics document is one of 11 individual downloads that make up Econsultancy’s Global Internet Statistics Compendium, a comprehensive compilation of worldwide statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.