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Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Cover for SEM: Paid Search (PPC) Request for Proposal (RFP)

Request For Proposals (RFPs)

SEM: Paid Search (PPC) Request for Proposal (RFP)


If you're considering working with a paid search marketing agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Cover for User Experience Request for Proposal (RFP)

Request For Proposals (RFPs)

User Experience Request for Proposal (RFP)


If you're considering working with a user experience agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Cover for Web Analytics Request for Proposal (RFP)

Request For Proposals (RFPs)

Web Analytics Request for Proposal (RFP)


If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Cover for Mobile Marketing Request For Proposal (RFP)

Request For Proposals (RFPs)

Mobile Marketing Request For Proposal (RFP)


If you're considering working with a mobile marketing services provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Cover for Social Media and Online PR Request For Proposal (RFP)

Request For Proposals (RFPs)

Social Media and Online PR Request For Proposal (RFP)


If you're considering working with a social media or online PR services provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Cover for Web Design & Build Request For Proposal (RFP)

Request For Proposals (RFPs)

Web Design & Build Request For Proposal (RFP)


If you're considering working with a website design services provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Cover for Affiliate Marketing Request for Proposal (RFP)

Request For Proposals (RFPs)

Affiliate Marketing Request for Proposal (RFP)


If you're considering working with an affiliate marketing network, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Cover for Web Analytics Buyer's Guide 2010

Buyer's Guides

Web Analytics Buyer's Guide 2010


An invaluable resource for those investigating the market for web analytics technology, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.

Cover for Customer Engagement Report 2010

Survey Reports

Customer Engagement Report 2010


This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report  available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.  

Cover for Emerging Approaches to Getting Better Customer & Brand Insight from Online Data

Event Presentations

Emerging Approaches to Getting Better Customer & Brand Insight from Online Data


Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.

37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.