Enter a search term such as “mobile analytics” or browse our content using the filters above.
Check your spelling or try broadening your search.
Sorry about this, there is a problem with our search at the moment.
Please try again later.
Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.
This buyer's guide is aimed at those who are investigating the market for mobile marketing, with profiles of 14 leading suppliers offering platforms and related services. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful mobile marketing and advertising campaigns.
The Child Protection Online Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium. It is free to download.
42-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein for the SIPA (Specialist Information Publishers' Association) Annual Conference on 8th July 2009 in London, UK.
This guide is relevant for publishers, advertisers and agencies, with profiles of 23 leading online advertising networks, the latest trends in digital display advertising and tips for buyers. A UK focus but relevant globally.
An analysis of the web analytics industry based on a survey of digital marketers. The 64-page report and 30-slide presentation contain valuable insights into the use of paid-for and free web analytics tools.
Econsultancy's Winning New Work Guide is aimed at UK digital agencies and contains all the information you need to know about business development in one place. An essential reference tool.
36-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein looking at the business case for what value 'social media' online can deliver to retailers.
33-slide PowerPoint presentation from Econsultancy CEO Ashley Friedlein with a case study on how Econsultancy have used social media, specifically Twitter, for sales and marketing online. Includes detailed data on commercial metrics and KPIs.
Presentation by Econsultancy CEO Ashley Friedlein giving his views on the Future of Social Commerce online. This presentation was given as a keynote at a Bazaarvoice event in March 2009.
Keynote presentation by Econsultancy CEO Ashley Friedlein at Endeca's E-business Forum in April 2009. The presentation is titled "Beautiful Basics - What you need to be doing really well online to succeed" and looks at numerous examples of best ...