Below are the reports we have related to digital strategy and planning. This includes broader digital strategy challenges and issues as well as specific topics like digital budgets, digital marketing planning, digital skills, governance, team structures and so on.

Request For Proposals (RFPs)

Social Media and Online PR Request For Proposal (RFP)


If you're considering working with a social media or online PR services provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Request For Proposals (RFPs)

Web Design & Build Request For Proposal (RFP)


If you're considering working with a website design services provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Request For Proposals (RFPs)

Affiliate Marketing Request for Proposal (RFP)


If you're considering working with an affiliate marketing network, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Buyer's Guides

Web Analytics Buyer's Guide 2010


An invaluable resource for those investigating the market for web analytics technology, with profiles of 20 leading vendors, the latest market trends and tips and pitfalls for buyers. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful online measurement strategies.

Survey Reports

Customer Engagement Report 2010


This is the fourth annual Customer Engagement Report, published by Econsultancy in association with cScape. This is the most comprehensive and influential report  available on customer engagement, based on a survey of more than 1,000 companies and agencies. Companies can benchmark their customer engagement strategies and tactics, and see how others are adapting to changing customer behaviour and increased use of social media and the mobile channel.  

Event Presentations

Emerging Approaches to Getting Better Customer & Brand Insight from Online Data


Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.

37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.

Survey Reports

Conversion Report 2009


This is the first Econsultancy Conversion Report, produced in association with conversion specialists RedEye, and contains a detailed overview of the tools, strategies, and processes used by companies to improve their conversion rates. The report covers uptake of best practice, barriers to improving conversion rates, and insight into the different ways used to segment site customers and visitors ... plus much more. 

Best Practice Guides

Effective Web Design


The Effective Web Design guide has been created to provide you with a steer on all the key aspects of website design, ranging from conception and design, through to subjects such as usability and search engine optimisation. It is intended as a single point of reference covering best practice approaches for all the topics that anyone involved with website design needs.

Event Presentations

The Future of Digital Marketing 2009 - Presentations


The presentations (in Powerpoint and PDF files) from The Future of Digital Marketing event on 17th June 2009 in London, UK.

Buyer's Guides

Mobile Marketing Buyer's Guide


This buyer's guide is aimed at those who are investigating the market for mobile marketing, with profiles of 14 leading suppliers offering platforms and related services. The report provides details on the issues and trends affecting this sector, as well as information about best practice and tips for successful mobile marketing and advertising campaigns.