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Reports in 'User Experience and Usability'
User experience is one of our favourite topics, and one of the most important for web professionals to embrace. Our research into user experience and usability includes buyer's guides, statistics, market trends reports, surveys and briefings. We also have a business case should you need to convince your boss to invest in usability. If you work in e-commerce then we greatly recommend our reports on the online retail user experience, and checkout design.
Trend Briefings
Usability and User Experience Trends Briefing January 2009
A free, 12-page briefing with the latest trends and strategies related to user experience. Download this free report to learn about the importance of usability testing, the role of analytics, and how to use Web 2.0 to enhance user experience.
Best Practice Guides
Managing Digital Channels Best Practice Guide
Must-have guide for anyone involved in managing digital channels. Answers on questions about KPIs, team and organisational structures, budgeting, skills, strategy and planning processes etc. An Econsultancy Best Seller.
Buyer's Guides
Usability and Accessibility Buyer's Guide 2008
This guide contains profiles of 24 UK-based agencies and consultancies specialising in user experience, usability and accessibility. The report covers the latest market trends and tips and pitfalls for buyers.
Trend Briefings
User Experience Roundtable Briefing - May 2008
This free 11-page briefing discusses the latest market news and developments in user experience. Learn about trends in Web 2.0 technologies, multi-variate testing, behavioural targeting, and measurement and metrics.
Event Presentations
Online Marketing Masterclasses 2007 - Retain Case Study 1
RETAIN & GROW Case Study 1: Jonathan Davies, Head of E-commerce and Relationship Marketing, Eurostar As Head of E-commerce & Relationship Marketing for Eurostar, Jon has responsibility for Eurostar's online sales and marketing in all markets an...
Event Presentations
Online Marketing Masterclasses 2007 - Convert Case Study 1
Presentaion by Sarah Blair Gould, E-commerce Manager, Boden, at Econsultancy's 2008 Online Marketing Masterclasses event in London, UK. Sarah talks about what Boden do to optimise conversion rates on their site and what works best.
Survey Reports
Online Customer Engagement Report 2008
Overview The Second Annual Customer Engagement Report, carried out in partnership with cScape, is based on an online survey of more than 1,000 respondents. It is essential reading for anyone trying to understand this complex area.
Trend Briefings
Persuasion Marketing Briefing - November 2007
This is a free 9-page briefing based on Econsultancy's 2007 roundtable about Persuasion Marketing.
Best Practice Guides
Travel Website Benchmarks 2007
This Travel Website Benchmarks report has been compiled to give those responsible for operating and building websites in the travel sector an insight into global best practice.
Survey Reports
Social Commerce Report 2007
This survey-based report looks at how companies are embracing social media and enabling customers to interact with each other to improve their sales and marketing.