Cover for What's trending in digital marketing in 2013

Event Presentations

What's trending in digital marketing in 2013


This 57-slide presentation was compiled by Peter Abraham, Exec VP EMEA & Asia at Econsultancy. In this presentation Peter looks at trends that are on the increase in digital marketing and how many of them are interrelated.

Cover for Marketing Budgets 2013

Survey Reports

Marketing Budgets 2013


The Marketing Budgets 2013 report, published by Econsultancy in association with Responsys, looks at how companies are budgeting for both digital and offline marketing channels this year. The report also looks at the ability to measure return on investment across these channels, and which types of marketing technology companies are most likely to be investing in.

Cover for State of Digital Marketing in Australia

Survey Reports

State of Digital Marketing in Australia


The State of Digital Marketing in Australia report, published by Econsultancy in association with Marketing Magazine, looks in detail at the current level of spending across different marketing channels, how companies are measuring marketing effectiveness and examines the existing levels of industry skills and knowledge.

Cover for Chris Lee: It's not just about social, it's about content - Keynote at Digital Cream Singapore 2012

Event Presentations

Chris Lee: It's not just about social, it's about content - Keynote at Digital Cream Singapore 2012


Keynote presentation (31 slides) by Chris Lee, Founder and CEO of Planet Content Ltd, on content marketing, decision-making process and content strategy checklist at Econsultancy's Digital Cream event in Singapore, on 29th November 2012.

Cover for Eu Gene Ang: The challenges of online reputation management - Keynote at Digital Cream Singapore 2012

Event Presentations

Eu Gene Ang: The challenges of online reputation management - Keynote at Digital Cream Singapore 2012


Keynote presentation (41 slides) by Eu Gene Ang, Director and Principal Trainer of eAcademy Asia Pte Ltd, on online reputation management in Asia, at Econsultancy's Digital Cream event in Singapore, on 29th November 2012. 

Cover for The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney

Event Presentations

The Future of Digital Marketing Australia - Keynote Presentation from Digital Cream Sydney


Keynote presentation (45+ slides) by Linus Gregoriadis and Jake Hird, outlining their visions for the future of digital marketing in Australia. Presented at Econsultancy's Digital Cream, Sydney, on 23 October 2012. 

Cover for JUMP Magazine - Fall 2012

JUMP Magazine

JUMP Magazine - Fall 2012


JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on January 30, 2013 in New York. In this issue of JUMP Magazine, we look at attribution, social metrics and new ways to bridge multi-channel, integrated marketing campigns. Big data is the theme, but there are also articles on the innovative multichannel campaigns, social media engagement, customer experience and and multichannel retailing.

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Buyer's Guides

Real-Time Bidding (RTB) Buyer's Guide


Econsultancy's Real-Time Bidding Buyer's Guide focuses on the RTB marketplace, with detailed information about the trends and issues affecting the online advertising sector. The guide includes detailed profiles of the leading demand-side platforms (DSPs), trading desks and supply-side platforms (SSPs), best practice and tips for identifying the right platform to meet your needs.

Cover for The Multi-Screen Marketer

Survey Reports

The Multi-Screen Marketer


The Multi-Screen Marketer addresses rapidly shifting media consumption behavior. Consumers are viewing content simultaneously on multiple devices, and brands are learning to chase them across the gaps. This report, conducted in association with the IAB, combines a survey with extensive trend analysis by Stefan Tornquist, Econsultancy's VP of Research.

Cover for Connected TV Smart Pack

Trend Briefings

Connected TV Smart Pack


The Connected TV Smart Pack includes market trends, key statistics and case study examples of companies using connected TV for marketing and provides an overview of the main players in this increasingly important sector. This 80-page report is the fifth in a series of smart packs developed by Econsultancy that are designed to explore emerging trends and new areas relating to digital marketing.