Trend Briefings

Putting Video in Context for 2018


This report, published in association with video intelligence, makes the case for increasing the use of online video in advertising campaigns, emphasises the importance of context and provides recommendations on what to consider to make it a success.

Trend Briefings

Snapchat: How brands are getting creative on the service


Snapchat: How brands are getting creative on the service looks at how leading brands are using image sharing and messaging service Snapchat in creative and pioneering ways.

Best Practice Guides

Online Video Best Practice Guide


Econsultancy's Online Video Best Practice Guide covers the four pillars of successful online video strategy in detail with advice, tools and technology tips from across the industry. The four pillars include: understanding audiences, creating content, managing distribution and measuring and attributing success.

Trend Briefings

The Japan Digital Report


The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and its digital landscape. It should help marketers looking to make a case for investing more in the country and serve as a starting point for further research.

Trend Briefings

Digital Shift Q3 2015


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Trend Briefings

Digital Shift Q2 2015


Digital Shift, a quarterly service from Econsultancy exclusively for Enterprise subscribers, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.