This section contains 80+ must-have market trend reports, survey data, best practice guides and template files related to web project management. Trying to manage your web projects effectively? Download these reports to understand the common pitfalls in web project management and address key challenges.

Trend Briefings

People and Process: Agile working, collaborative tools and cloud-based marketing tech


Econsultancy's People and Processes Trends Briefing explores the increasing ways companies are organising their marketing and highlights the challenges faced by delegates attending Econsultancy's roundtable-based Digital Cream London 2016 event. The People and Processes roundtable was sponsored by censhare and moderated by digital consultant Danielle Sheerin.

Digital Marketing Templates

Small Business Online Resource Manager – Digital Marketing Template Files


Being able to structure your overall digital marketing strategy is essential to make sure that the individual elements of your overall marketing work as best as they can. In this document, you will find information that can help you effectively manage and own your online assets.

Request For Proposals (RFPs)

SEM: SEO Request for Proposal (RFP)


If you're considering working with a search engine optimisation (SEO) agency, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Request For Proposals (RFPs)

Request for Proposal (RFP) Templates


If you're looking for a supplier, agency, consultant or freelancer with a particular digital marketing specialism then you are likely to need to write an RFP (Request for Proposal). Our RFP templates and guidance notes will help improve your procurement process.

Request For Proposals (RFPs)

Email Marketing Request for Proposal (RFP)


If you're considering working with an email marketing provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Request For Proposals (RFPs)

Ecommerce Request for Proposal (RFP)


If you're considering working with an ecommerce platform provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process.

Digital Marketing Templates

Small Business Online Resource Manager - Digital Marketing Template Files


Every business should keep a record of its online assets. Use this template to plan and log details of your domain names, email addresses, website logins, website information, third party logins and design elements.

Survey Reports

User Experience Survey Report


The User Experience Survey Report, conducted by Econsultancy in association with WhatUsersDo, is based on a survey of more than 1,400 professionals working for brands, agencies and specialist user experience firms. The research looks at the approaches taken by companies and agencies, and the challenges and barriers they face. The report also covers the extent, aspects and methods of user experience testing currently being carried out.

Best Practice Guides

Conversion Maximization - The Essential Workflow


Arguing that marketers need to fundamentally shift their approach to conversion optimization, this report explores the importance of up front thinking around the value exchange, conversion barriers and conversion drivers before focusing the on the tactics that result in conversion maximization. The author, Boris Grinkot is a long time practitioner and thought leader in conversion rate optimization, and a winner of a 2012 Digital Vision Grant to produce this report.

Best Practice Guides

The Internationalisation of E-commerce: A Best Practice Guide


Econsultancy's Internationalisation of E-commerce Best Practice Guide is a comprehensive report designed to help businesses understand the benefits and challenges of selling online in other markets. The report details the complex issues associated with cross-border ecommerce, including pricing, shipping and legislation. The report also contains best practice tips for internationalising the brand online, including how to tailor the user experience for local market needs.