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Everyone is interested in innovation. What's new, what's changing how things are done, what's challenging best practice. So we created our Innovation Report to capture and document all that is new and innovative in the world of digital marketing.

Also, every year we run over 30 roundtables which bring together no more than 20 leading practitioners to discuss the latest challenges, opportunities, trends and best practice across a wide range of digital marketing and ecommerce topics.

Our analysts then write these up into our briefings — an excellent source of intelligence on the latest thinking. Best of all they are free to subscribers!

Trend Briefings

Cover for Customer Experience Trends Briefing: Key takeaways from Digital Cream London 2016

Trend Briefings

Customer Experience Trends Briefing: Key takeaways from Digital Cream London 2016

Econsultancy's Customer Experience Trends Briefing focuses on the key themes, opportunities and challenges relating to customer experience as highlighted by client-side digital marketers during Digital Cream 2016. The roundtable on customer experience was sponsored by Dotmailer and moderated by independent consultant Andrew Campbell.

Cover for Beyond Brexit

Trend Briefings

Beyond Brexit

In Beyond Brexit, Econsultancy looks back on the lessons marketers must learn. We examine how brands can future-proof their strategies against similar periods of uncertainty, establish contingencies and create enough organisational agility to roll with the political, economic and cultural punches. The report explores the global impact of Brexit on digitally-driven, marketing-led brands from the perspectives of talent, data, technology and analytics.

Cover for Marketing in the Age of Artificial Intelligence

Trend Briefings

Marketing in the Age of Artificial Intelligence

The Marketing in the Age of Artificial Intelligence report aims to demystify what AI is now and could be in the future, explaining why its adoption is driven by customer behaviour and why you should be thinking about artificial intelligence now. The report also includes suggestions about how marketers can begin to engage with AI to gain a better understanding of its impact.

Cover for The Japan Digital Report

Trend Briefings

The Japan Digital Report

The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and its digital landscape. It should help marketers looking to make a case for investing more in the country and serve as a starting point for further research.

Cover for Digital Shift Report: Q3 2016

Trend Briefings

Digital Shift Report: Q3 2016

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

View all Trend Briefings reports (188)