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Overview

Everyone is interested in innovation. What's new, what's changing how things are done, what's challenging best practice. So we created our Innovation Report to capture and document all that is new and innovative in the world of digital marketing.

Also, every year we run over 30 roundtables which bring together no more than 20 leading practitioners to discuss the latest challenges, opportunities, trends and best practice across a wide range of digital marketing and ecommerce topics.

Our analysts then write these up into our briefings — an excellent source of intelligence on the latest thinking. Best of all they are free to subscribers!

Trend Briefings

Cover for The CMO's Guide to Programmatic

Trend Briefings

The CMO's Guide to Programmatic


As the popularity of programmatic continues to grow, many are still finding their way. Although marketers are improving their knowledge in the field, there are still problems to overcome before the majority of companies are ready to fully integrate programmatic into their campaigns. The CMO's Guide to Programmatic, produced by Econsultancy in partnership with AudienceScience, identifies what challenges remain and how CMOs can work to solve them.

Cover for The Future of Content Marketing

Trend Briefings

The Future of Content Marketing


Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative output. The Future of Content Marketing report, published in association with Oracle Marketing Cloud, examines how content marketing has changed and how brands need to alter their approach to remain current and relevant.

Cover for Digital Transformation in the Financial Services Sector

Best Practice Guides

Digital Transformation in the Financial Services Sector


The Digital Transformation in the Financial Services Sector report looks at the challenges that companies within the sector are facing as they digitally transform themselves to compete in today’s changing market, seeking to understand best practice approaches, techniques and strategies that financial services companies are adopting to increase their chances of success. The report, which is an update on the 2015 research of the same name, aims to explore how marketers' responses to challenges have evolved and provide some updated recommendations on approaches to and opportunities related to digital transformation.

Cover for Top 100 Disruptive Brands 2016

Trend Briefings

Top 100 Disruptive Brands 2016


The Top 100 Disruptive Brands report identifies companies that are challenging traditional ways of thinking and defining the future of business. In collaboration with Marketing Week, we’ve looked far and wide to curate a list of 100 disruptive brands that goes beyond the usual suspects. We aimed to include companies that represent the revolutionary spirit within business. They might have developed an entirely new business model, created an innovative and exciting product, or put themselves at the forefront of a new digital trend.

Cover for The Role of CRM in Data-Driven Marketing

Trend Briefings

The Role of CRM in Data-Driven Marketing


The Role of CRM in Data-Driven Marketing report, produced in partnership with Sociomantic Labs, investigates the extent to which marketers are using CRM data to plan and optimise their marketing. It also looks to assess the current impact CRM is having upon email, display advertising, social advertising, websites and customer journeys in particular.

View all Trend Briefings reports (183)