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Overview

Everyone is interested in innovation. What's new, what's changing how things are done, what's challenging best practice. So we created our Innovation Report to capture and document all that is new and innovative in the world of digital marketing.

Also, every year we run over 30 roundtables which bring together no more than 20 leading practitioners to discuss the latest challenges, opportunities, trends and best practice across a wide range of digital marketing and ecommerce topics.

Our analysts then write these up into our briefings — an excellent source of intelligence on the latest thinking. Best of all they are free to subscribers!

Trend Briefings

Cover for Marketing in the Age of Artificial Intelligence

Trend Briefings

Marketing in the Age of Artificial Intelligence


The Marketing in the Age of Artificial Intelligence report aims to demystify what AI is now and could be in the future, explaining why its adoption is driven by customer behaviour and why you should be thinking about artificial intelligence now. The report also includes suggestions about how marketers can begin to engage with AI to gain a better understanding of its impact.

Cover for The Japan Digital Report

Trend Briefings

The Japan Digital Report


The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and its digital landscape. It should help marketers looking to make a case for investing more in the country and serve as a starting point for further research.

Cover for Digital Shift Report: Q3 2016

Trend Briefings

Digital Shift Report: Q3 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for The CMO's Guide to Programmatic

Trend Briefings

The CMO's Guide to Programmatic


As the popularity of programmatic continues to grow, many are still finding their way. Although marketers are improving their knowledge in the field, there are still problems to overcome before the majority of companies are ready to fully integrate programmatic into their campaigns. The CMO's Guide to Programmatic, produced by Econsultancy in partnership with AudienceScience, identifies what challenges remain and how CMOs can work to solve them.

Cover for The Future of Content Marketing

Trend Briefings

The Future of Content Marketing


Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative output. The Future of Content Marketing report, published in association with Oracle Marketing Cloud, examines how content marketing has changed and how brands need to alter their approach to remain current and relevant.

View all Trend Briefings reports (186)