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Overview

Everyone is interested in innovation. What's new, what's changing how things are done, what's challenging best practice. So we created our Innovation Report to capture and document all that is new and innovative in the world of digital marketing.

Also, every year we run over 30 roundtables which bring together no more than 20 leading practitioners to discuss the latest challenges, opportunities, trends and best practice across a wide range of digital marketing and ecommerce topics.

Our analysts then write these up into our briefings — an excellent source of intelligence on the latest thinking. Best of all they are free to subscribers!

Trend Briefings

Cover for Digital Shift Report: Q2 2016

Trend Briefings

Digital Shift Report: Q2 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

Cover for Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity

Survey Reports

Quarterly Digital Intelligence Briefing: The Pursuit of Data-Driven Maturity


The Pursuit of Data-Driven Maturity report, based on a survey conducted by Econsultancy and Adobe, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.

Cover for Innovating the Digital Customer Experience

Trend Briefings

Innovating the Digital Customer Experience


Successful innovation always begins in the same place: with the customer. The Econsultancy Innovating the Digital Customer Experience report, in association with Jahia, looks at the importance of innovation in customer experience, what brands and companies are currently doing in this arena, and where those companies plan to head next.

Cover for The China Digital Report, Q1 2016

Trend Briefings

The China Digital Report, Q1 2016


This China Digital Quarterly Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

Cover for Digital Shift Report: Q1 2016

Trend Briefings

Digital Shift Report: Q1 2016


Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.

View all Trend Briefings reports (177)