Overview

Everyone is interested in innovation. What's new, what's changing how things are done, what's challenging best practice. So we created our Innovation Report to capture and document all that is new and innovative in the world of digital marketing.

Also, every year we run over 30 roundtables which bring together no more than 20 leading practitioners to discuss the latest challenges, opportunities, trends and best practice across a wide range of digital marketing and ecommerce topics.

Our analysts then write these up into our briefings — an excellent source of intelligence on the latest thinking. Best of all they are free to subscribers!

Trend Briefings

Trend Briefings

Opportunities and Challenges for Marketers in 2018


Econsultancy's opportunties and challenges report shares our perspectives on the forces shaping the marketing industry in 2018.

Trend Briefings

Understanding WeChat: An Overview of China’s Social, Payment and Messaging Giant


WeChat is the one-stop shop for the Chinese, providing diverse services and features for their everyday needs. It has revolutionized how the Chinese socialize, shop, and celebrate festivals. 

Trend Briefings

Lush: A Fresh Approach to Customer Experiences


Lush: A Fresh Approach to Customer Experiences considers  how the handmade cosmetics company’s embrace of social, new tech and a second-to-none ecommerce platform have enabled its rise and established it as one of the UK’s most loved brands.

Trend Briefings

B2B Digital Transformation


The B2B Digital Transformation: Leading brands share their insights report looks at the approach B2B companies are taking as they seek to drive forward digital transformation in their businesses.

Trend Briefings

The Modern Marketing Model (M3)


The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really changed. This is not sustainable. We need a new unifying framework as a reference for what marketing has become.

View all Trend Briefings reports (213)