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Everyone is interested in innovation. What's new, what's changing how things are done, what's challenging best practice. So we created our Innovation Report to capture and document all that is new and innovative in the world of digital marketing.
Also, every year we run over 30 roundtables which bring together no more than 20 leading practitioners to discuss the latest challenges, opportunities, trends and best practice across a wide range of digital marketing and ecommerce topics.
Our analysts then write these up into our briefings — an excellent source of intelligence on the latest thinking. Best of all they are free to subscribers!
The Role of CRM in Data-Driven Advertising report, produced in partnership with Sociomantic Labs, investigates the extent to which marketers are using CRM data to plan and optimise their marketing. It also looks to assess the current impact CRM is having upon email, display advertising, social advertising, websites and customer journeys in particular.
Econsultancy's Digital Transformation Trends Briefing focuses on the key themes, opportunities and challenges relating to digital transformation as highlighted by client-side digital marketers during Digital Cream 2016. The roundtable on digital transformation was sponsored by Accenture Interactive and moderated by Marketing Week Print Editor Michael Barnett.
Econsultancy's People and Processes Trends Briefing explores the increasing ways companies are organising their marketing and highlights the challenges faced by delegates attending Econsultancy's roundtable-based Digital Cream London 2016 event. The People and Processes roundtable was sponsored by censhare and moderated by digital consultant Danielle Sheerin.
Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering actionable insight on trends that will be significant in the short to mid-term, and which can be used to generate new ideas, improve business performance and stay ahead of the competition.
The Pursuit of Data-Driven Maturity report, based on a survey conducted by Econsultancy and Adobe, examines the extent to which organisations are investing time, expertise and budgets to make data-driven marketing a reality. The report is based on a global survey of more than 3,600 marketers and ecommerce professionals carried out at the end of 2015.