This webinar looks at the latest trends, data and best practice from Econsultancy’s report, The Future of Content Marketing.

The live session was hosted by Jeff Rajeck, Research Analyst APAC at Econsultancy and co-hosted by John Kerr, Global Chief Digital Officer at Zeno Group.

Key points covered in this session:

  • What is content marketing?
  • Does content marketing matter to brands?
  • Key content marketing topics in 2017
  • Content marketing best practices
  • The future of content marketing