This webinar looks at the latest trends, data and best practice from Econsultancy’s Implementing a Customer Experience (CX) Strategy Best Practice Guide.

The live session was hosted by Jeff Rajeck, Research Analyst APAC at Econsultancy and co-hosted by Avis Easteal, Regional Head, Consumer at Luxasia.

Key points covered in this session:

  • The value conundrum
  • What is customer experience (CX)?
  • Why should brands care about CX?
  • What is driving customer experience improvements?
  • How are brands managing CX improvements?
  • Are brands doing well with CX improvements?
  • What challenges are brands facing when improving CX?
  • What can marketers do to improve CX?