April’s webinar session looks at the latest trends, data and best practice around the world of Email.
These insights are informed by research from Econsultancy’s own latest research including the 10th annual Email Marketing Industry Census, published in association with Adestra in April 2016 along with collated third-party data and statistics.
Hosted by Senior Research Analyst Seán Donnelly and Econsultancy trainer and Founder of Holistic Email Marketing, Kath Pay. All reports referenced in the webinar are available to download below.
This Email trends webinar covers the following key points:
- Main areas of focus for email marketing in 2016
- ROI for email compared to other channels
- Key email marketing practices
- Ability of marketers to personalise email campaigns
- Efforts to optimise email marketing for mobile
- Barriers to success with email marketing for mobile
- Activities and challenges in and around email marketing automation
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