This webinar looks at the latest trends, data and best practice from Econsultancy’s Mobile Marketing Best Practice Guide.

The live session was hosted by Jeff Rajeck, Research Analyst APAC at Econsultancy.

Key points covered in this session:

  • Trends
    – Mobile is taking over the world
    – Mobile traffic has surpassed web traffic (in many markets)
    – Mobile is used across the whole customer journey
    – Brands are not ready for mobile customers
  • Data
  • Best Practices
    – Design
    – Ecommerce
    – Platforms
    – Strategy
  • The future

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