With 902 million daily logged in users sending 38 billion messages daily, WeChat is China’s social networking platform of choice. It has evolved into a one-stop shop for the everyday needs of the Chinese, enabling them to socialize, make payments, shop online for luxury goods, and search for relevant information while travelling – all without leaving WeChat.
In this briefing, we provide an overview of WeChat, some of its unique features and services, and explore innovations within its ecosystem.
What you’ll learn
- An overview of the features and services that WeChat offers
- How WeChat has revolutionized business in China
- The evolution of WeChat Pay and its commitment to internationalization
- New developments and innovations of WeChat
To access all of our premium content, including invaluable research, insights, elearning, data and tools, you need to be a subscriber.
Explore our subscription options and get instant access for you, your team and your organisation to a wealth of resources designed to help you achieve excellence in marketing.View our subscription options