Trends & Innovation

Understanding WeChat: An Overview of China’s Social, Payment and Messaging Giant

Brand strategy briefing

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With 902 million daily logged in users sending 38 billion messages daily, WeChat is China's social networking platform of choice. It has evolved into a one-stop shop for the everyday needs of the Chinese, enabling them to socialize, make payments, shop online for luxury goods, and search for relevant information while travelling - all without leaving WeChat.

In this briefing, we provide an overview of WeChat, some of its unique features and services, and explore innovations within its ecosystem.

What you'll learn

  • An overview of the features and services that WeChat offers
  • How WeChat has revolutionized business in China
  • The evolution of WeChat Pay and its commitment to internationalization
  • New developments and innovations of WeChat

Table of contents

1. Introduction

  • About Econsultancy

2. Revolutionizing Business in China

3. Internationalizing WeChat through WeChat Pay

4. What's Next for WeChat?

Downloads

  • Pdf Disabled Understanding WeChat: An Overview of China’s Social, Payment and Messaging Giant (1.06 MB PDF)
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