About this Guide

This guide aims to be the first step in a journey towards becoming an in-company expert in usability, which is central to the performance of your website. 

It is free to registered users. (Bronze membership and higher). 

You can use the guide to discover what usability is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in it can be a very smart move.

But you should view this guide as a jumping-off point: Other reports we have published go into much more detail about usability.


The following topics are covered within this document:

  • What is usability?
  • How does usability work?
  • Why does usability matter?
  • Why should I bother with usability?
  • What is the opportunity cost of ignoring usability?
  • How do I measure usability?
  • Who manages usability?
  • Where do I start with usability?