Best Practice

User Experience and Interaction Design for Mobile and Web

By Will Grant,

A Best Practice Guide


This guide to mobile and web user experience (UX) best practice aims to cover all the key aspects of product design for desktop and mobile, and equip you with the tools and techniques that will work for your project to help you achieve clear, measurable business objectives.

It is aimed at a wide range of readers:

  • Newcomers to the topic, for whom we have tried to uphold the principles of good design ourselves by ensuring that everything in this guide is easy to understand, even with little prior knowledge.
  • People who have come across, or worked with, some of the principles of interaction design, for whom we hope there will be plenty to digest and think about, especially the evolving way that user experience principles are spreading throughout modern business. It could even be argued that they’re becoming part of the essential foundations of successful organisations.
  • Experts who want to update their knowledge and set their perspectives in context with other leaders.

The report contains some useful reflections on the state of UX as a discipline, including an overview of how organisations that are getting it right are organising their teams to build products that people like to use.

It’s also full of contributions from some of the top experts in usability and interaction design to help you anticipate what will be relevant to your organisation in the future.

Econsultancy would like to thank the following people for their contributions to this report:

  • Jane Austin, Director of Design and User Experience,
  • Hugo Cornejo, Head of Design, Monzo
  • Jonathon Moore, Chief Product Officer, Trainline
  • Kate Shaw, Freelance UX Consultant
  • Tom Wood, Founder and Managing Partner, Foolproof

Contributing Authors


Will Grant

More reports from Will Grant

Will is a technology entrepreneur and UX professional. After his Computer Science degree, Will trained with Jakob Nielsen and Bruce Tognazzini at the Nielsen Norman Group – the world’s leaders in usable design.

From building websites as a teenager in his bedroom to working on some of the most visited sites on the web, Will has consistently focused on making powerful products easy to use.

Will’s own consultancy clients include Cabinet Office, the NHS and Channel 4. Will worked on interaction design for the London 2012 Olympic Games site which went on to win a Webby award. Will currently practises user experience and interaction design at D4 Software.



Steffan Aquarone

More reports from Steffan Aquarone

Steffan Aquarone is a UK entrepreneur in the film and technology sectors. At just 20 years of age Steff was a founding director of a Top 50 UK corporate film production company, working with accounts including Vodafone, Land Rover and American Express and executive producing more than 100 video projects.

He later joined video technology startup Buto, working with global clients including Freshfields, Amec, Tesco, Interflora and the London Olympic Games to host and deliver video content to audiences via the web.

Mobile payment app Droplet, which Steff cofounded in 2011, raised over £1.6m of venture capital in an attempt to do to payments what Skype did to phone calls.

Since then Steff has worked as a consultant for global brands like RBS, Waitrose and News Corp, specialising in film and media.

Steff is also an independent filmmaker whose most recent project was the feature-film ‘Tortoise in Love’, which was made in the village of Kingston Bagpuize in Oxfordshire. The film premiered in London’s Leicester Square where the red carpet was flanked by tractors and watched live by five million people.

Since taking over a busy pub in Norfolk aged 18, Steff has founded five startups. He leads Econsultancy's Best Practice Guides programme and delivers training to clients around the world.


Table of contents

1. About this Guide

  • How this guide is structured
  • About the authors
  • Will Grant
  • Steffan Aquarone
  • About Econsultancy

2. Introduction

3. The Business Case

4. The Approach

5. Technical Briefing

6. Design Toolkit

7. Data Collection and Analytics

8. The Future

9. Experts’ Biographies

10. Online Resources for UX Designers


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