Video ads open up a whole new creative medium for marketers to communicate their message and promotions to potential consumers. This guide offers best practice guidance for advertisers looking to utilise this effective, visual medium for both brand building and commercial success.

With Google reporting that 55% of users turn to video to help with purchase decisions, this fast-growing segment of paid search ecosystem is an important weapon in a marketer’s arsenal. Covering ad formats, video-specific metrics and audience targeting alongside real world examples, this report will help marketers create effective video advertising campaigns.

This report is part of Econsultancy’s Paid Search Best Practice Guide and has been created with the help and frontline insight of expert paid search practitioners to help marketers succeed in their paid search strategy.

The paid search guide is valuable for anybody working in digital marketing, looking to appoint a paid search agency or simply trying to secure better results from their PPC advertising.

For the other chapters in this guide see Econsultancy’s Paid Search Best Practice Guide hub.