Chapter 2. It is estimated there are now approximately 200 virtual influencers in the world, with the most well-known boasting millions of followers on social platforms. This chapter looks at the development of virtual humans over the last decade, and whether their growing numbers, and sophistication, signifies a tipping point in their popularity.

Digital Shift is a quarterly report on the latest technology developments within marketing and ecommerce. This is chapter two of four in the Q1 2023 edition of Digital Shift. View all chapters.