Around $100bn is invested globally in marketing technology yet two in three CMOs will not hit their targets.
With so much budget going into the latest tools to help marketers deliver engaging messages and loyalty-inspiring customer experiences, one has to wonder how two in three budget holders are failing to hit the spot.
This report, produced in partnership with Movable Ink, reveals that brands are not able to give consumers the most personalised visual experience they expect from companies they remain loyal to.
The data to understand customers better as individuals is there, the tools to personalise are often also in place. What is missing is the link between smart marketing software working in the background and the content that needs to be personalised and delivered at scale to turn those insights into engaging and highly visual customer interactions that drive engagement and sales.