About this Guide
This guide aims to be the first step in a journey that will see you become a fully-fledged expert in web analytics – one of the central tools companies need to become successful online.
You can use the guide to discover what web analytics is all about: how it works, how to manage it, what pitfalls you need to avoid and why an investment in it can be a very smart move.
The following topics are covered within this document:
- What is web analytics?
- The basics: how web analytics work?
- Why does web analytics matter?
- Why should I bother with web analytics?
- What kind of results can I expect?
- Who manages web analytics?
- Where do I start with web analytics?