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Editor's Note: The Web Analytics Buyer's Guide 2006 is now available. 'Web Analytics - A Buyer's Guide 2005' provides marketers with all they need to weigh up an investment in best-in-breed web measurement, which is one of the building blocks for any online business. At 208-pages long it includes 20 vendor profiles from suppliers that Econsultancy believes are among the best in the UK, as well as SWOT analysis for the sector, market research and growth forecasts, trends and issues and tips on best practice email marketing. A vendor matrix is also included, so you can quickly identify companies that offer the services you need. The web analytics matrix / checklist uses the following criteria: ASP, In-house Solution, Training, Consulting, ABCe Audits, Email (tracking and reporting), SEM (tracking and reporting), Ad Servers (tracking and reporting), 3G / Mobile (tracking and reporting), Rich Media Sites (tracking and reporting), Page Tagging, Log File Analysis, Network-level Packet Sniffing, Web Server API / Plug In. The 20 web analytics suppliers profiled are:

  • - Clickstream
  • - ClickTracks
  • - Coremetrics
  • - eVisit Analyst
  • - IndexTools
  • - Intellitracker
  • - Nedstat
  • - Nielsen//NetRatings
  • - Omniture
  • - Pilot Software
  • - RedEye
  • - SageMetrics
  • - SAS
  • - Site Intelligence
  • - Speed-trap
  • - Urchin
  • - WebAbacus
  • - WebSideStory
  • - WebtraffIQ
  • - WebTrends
If you need to research and compare measurement software then this guide will help you quickly find the right partner for your business. It costs £79 or is free to subscribers. *A 20-page sample is available below for non-subscribers. Check it out! Remember that £99 buys you individual access to *all* of our reports.


  • Word SAMPLE: Web Analytics - A Buyer's Guide 2005 (457 KB Microsoft Word)
  • Word Disabled Web Analytics - A Buyer's Guide 2005 - FULL REPORT (3.62 MB Microsoft Word)

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