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This report is part of the Business Cases Bundle bundle.


About this Business Case

Need to convince your boss that using web analytics is right for your company? Want to be sure you spend your budget in the best possible way? Our Business Case can help - research, tips and information from the experts, with sector case studies to pull it all together. The Business Case for Web Analytics is a 21-page examination of how integrating and using a web analytics package can work for your company.


We detail the trends, business benefits, costs and resources needed to use web analytics successfully. Includes case studies on the Finance, Retail and Travel sectors. Download our (free) Sample Business Case for a full Table of Contents.

Who this Business Case is For

Our Business Cases are for any marketer assessing strategies to strengthen their marketing activities.

Level of Expertise

This Business Case is designed for all levels. For further information on the topic, see our Related Resources.

Related Resources

Need a shortlist? Check out our Web Analytics Buyer's Guide for vendor profiles, market trends and more. Already proven your case? Now have a look at the Web Analytics RFP template.


  • Pdf SAMPLE: Web Analytics Business Case (283 KB PDF)
  • Pdf Disabled Web Analytics Business Case (356 KB PDF)

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