Supplier Selection

Web Analytics Buyer's Guide 2008

By Econsultancy,

There is a newer version of this report available: Digital Analytics Buyer's Guide



Author: Aliya Zaidi and Linus Gregoriadis, Econsultancy
Pages: 250 pages
Structure: Market trends and issues, 23 vendor profiles

About this Guide

This buyer's guide is aimed at companies who are investigating the market for web analytics providers, with profiles of 23 leading suppliers.

The guide, which has a UK focus, also provides detail on the issues and trends affecting this sector, as well as guidance about how to select the right technology.


Like all our buyer's guides, the report starts with a look at trends in the marketplace, as well as our analyst forecasts for the size and growth of the web analytics market in 2008. Trends in web analytics include: - Credit crunch drives more companies to adopt strategic approach.
- Industry consolidates as bigger players acquire to broaden offering.
- Increased sophistication of free tools puts pressure on vendors.
- Increasing concern over privacy issues.
The 23 suppliers profiled are: Amethon, AT Internet, Coremetrics, DC Storm, eVisit Analyst, Facilitate Digital, Google Analytics, IndexTools (Yahoo!), Intellitracker, iPerceptions, Lynchpin, Marketwave, Nedstat, Nielsen Online, Omniture, RedEye, Site Intelligence, Speed-Trap, TagMan, Unica, WebAbacus (Foviance), WebTrends and WiredMinds. You can download the free sample to see the full list of contents.

Who Is This Guide For?

It is primarily aimed at organisations who are looking for a web analytics system or reviewing their existing capability. It is also relevant for others, including vendors and analysts, who want to research this market.

Related Resources

We have a Web Analytics Request for Proposal Template File for when you have pulled together your shortlist. But if you're not quite to that stage, our Web Analytics Business Case can make the case to your boss about why web analytics makes sense for your company.


  • Pdf SAMPLE: Web Analytics Buyer's Guide 2008 (648 KB PDF)
  • Pdf Disabled Web Analytics Buyer's Guide 2008 (4.95 MB PDF)

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