Template Files

Web Analytics – Digital Marketing Template Files

By Econsultancy,

This report is part of the Digital Marketing Template Files bundle.



Digital Marketing Templates: Web Analytics

Author: James Gurd, Owner and Lead Consultant, Digital Juggler

Files included: 2 files 

File titles: Analytics Requirements Checklist, Supplier Pitch Scorecard

About these templates

Who created these template files?

In some cases Econsultancy has created the templates. In others we have gone to leading experts in the relevant area and they have provided the files. Details of those people are given where appropriate in the descriptions that follow.

How should these files be used?

Analytics is an important part of understanding any digital marketing activity. Here, we've provided templates to guide you through understanding, procuring and engaging with this particular area.


In this release we have included a supplier pitch scorecard, to help you benchmark the different analytics suppliers that you are considering using. In addition, we have included an analytics requirements checklist to provide you with a series of questions that you should ask yourself before adding tracking codes to your website.

Download separate files on the report pages below.


  • Pdf SAMPLE: READ FIRST: Web Analytics - Digital Marketing Template Files (596 KB PDF)
  • Zip Disabled Web Analytics Template Files (861 KB ZIP)

Reports included in this bundle


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