Template Files

Web Analytics Request for Proposal (RFP)

By Econsultancy,

This report is part of the Request for Proposal (RFP) Templates bundle.


About this RFP Template

If you're considering working with a web analytics solution provider, our Request for Proposal (RFP) template and guidance notes will improve your procurement process. Authored by an expert in the field of web analytics, this template will help you construct a comprehensive statement of your company's needs.


This 12-page request for proposal template features the following sections:

  • Introduction
  • Process
  • Web Analytics System RFP Template

Download the (free) sample RFP for the full table of contents.

Who this template is for

Our RFPs are for any marketer needing the services of a third-party vendor or provider.

Level of expertise

This template is designed for all levels. For further information on the topic, see the data and analytics topic page which curates the most recent analytics-focused Econsultancy research and blog posts.

Related resources

Is your boss unconvinced? Get the Business Case for Web Analytics. Need a shortlist? Check out our Digital Analytics Buyer's Guide for supplier profiles, market trends and more.


  • Pdf SAMPLE: Web Analytics Request for Proposal (RFP) (516 KB PDF)
  • Pdf Disabled Web Analytics Request for Proposal (RFP) (255 KB PDF)

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