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Digital Marketing Template Files: Web Analytics
Author: James Gurd, Owner and Lead Consultant, Digital Juggler
Files included: 1 file
Title: Analytics Requirements Checklist
About this template
Analytics is an important part of understanding any digital marketing activity. To enable intelligent analysis and decision-making, it's essential that the right data is captured to provide the information for business analysts.
This particular document provides a series of questions that you should ask yourself before letting your development team add web analytics tracking code to your website.
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