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This is a free 9-page briefing based on an Econsultancy roundtable about Web Analytics held in March 2007 (registration required). The document contains the following: -) An overview of the UK market (including market valuation and trends)
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources Topics discussed included: -) Econsultancy as a brief case study
-) Move from web data to customer data
-) Driving actions and improving ROI
-) Budget and resource allocation
Attendees included representatives from the following companies: Blue Latitude, British Council, Fidelity, Lloyds TSB, Nedstat, RBI, Scientific Computers, Signet.
- Web Analytics Briefing April 2007 (167 KB Microsoft Word)